The original concept of EAT was first introduced in Google's Search Quality Rater Guidelines in 2014, and the extra "E" was added in 2022 to create the new acronym E-E-A-T. At WSI Montreal, we use Google E-E-A-T guidelines as part…
The Growing Google Business Listing Scam Scheme As a digital marketing agency in Montreal, we are always on the lookout for emerging threats that could impact your online presence and business reputation. Recently a concerning rise in a new form…
Marshall Equipment, a leading distributor for pneumatic and hydraulic hoses in Québec and Ontario, has been a trusted figure in the hydraulic and pneumatic industry since its inception in 1950. With offices in Montreal and Mississauga, they serve a diverse…
Google Analytics is one of the most crucial reporting tools available to digital marketers. The data from Google Analytics (GA) allows us to understand and analyze customer behavior to make better marketing decisions, create better customer experiences, and improve our marketing…
Whether you're a business owner, marketer, or data analyst, Google Analytics is as fundamental to your work as a website or email address. That's why our team collaborates with our clients to equip them with the knowledge and tools necessary…
Our digital marketing agency in Montreal is thrilled to announce the launch of Dorfin's new and improved website. Our award-winning web design firm has had the pleasure to create a fresh, colourful design and a seamless user experience for Dorfin's…
Since the arrival of ChatGPT at the end of 2022, artificial intelligence (AI) has become a constant source of both excitement and fear for many. We have to acknowledge that, just like the invention of electricity, the telephone, and the…
The New Website for The New Wealth Management Firm Led By Stephen Hall and Rean Sayegh-Lawand Our Montreal web design firm is thrilled to announce the recent launch of the new website for Intention Financial, a wealth management firm…
Your website is like the front door of a physical building. It provides the first impression of your business, so it pays to have one that truly and positively represents your brand. When you’re developing your website with the intention…
The team at WSI Digital Marketing in Montreal is thrilled to share that two of our clients, The ID Group and Terragon Environmental Technologies, have been recognized as the Top 10 Canada Defense Technology Companies in 2022. These companies are…
A B2B marketing strategy differs in many ways from a B2C strategy. B2B customers are more difficult to convince, require more information, have to negotiate with different stakeholders, have to justify their investment and so on. It is therefore important…
Summary: Google's recent 'helpful content update' is designed to crack down on low-quality content that doesn't provide real value to users. Our latest blog breaks down what it means for your website's SEO. On September 9, 2022, Google announced that the…
What is Ongoing SEO and Why is it Important? On-Page Vs. Off-Page SEO Ongoing SEO Activities On-page SEO Items Technical SEO Items Off-page SEO Items Leveraging Ongoing SEO Activities According to Ahrefs, over two-thirds of all online experiences start with…
Summary: Want to know how Google Analytics 4 differs from other versions and why you need to switch? Discover everything you need to know inside this guide. Do you want to continue tracking how people interact with your website? Then you…
Summary: From the growth of zero-click content to the potential demise of Twitter, here's what we're forecasting for 2023. Lucky number eight! 2023 is the eighth year in a row we’ve written this post, which peers into the future. We love…
No matter how hard you try, your website will have outdated content. Here at WSI, we consistently write and publish new blog content, as creating fresh content is core to an effective marketing strategy. But the world speeds onward, time…
Statistics Canada reports record job vacancies in Canada in 2022. The pandemic completely transformed the job market. People close to retirement edged out of the job market. Immigration slowed during the pandemic. Sectors hit hard by frequent lockdowns pushed many…
The WebAwards 2022 has put the WSI Montreal agency in the spotlight, once again, as a winner by receiving the Professional Services Standard of Excellence 2022 award. The award recognizes the innovative work our web design agency achieved for our…
The internet has completely transformed how people make their purchasing decisions. Even in the more traditional setting of “Business to Business” (B2B), customers are searching online to find products and services that give them a competitive edge. For companies that…
September 22, 2022, marked the start of a three-year rollout of Quebec's new privacy legislation, Law 25 (formerly Bill 64). The Law tightens existing frameworks by granting citizens more robust data protection rights while placing more rigorous obligations on organizations…
Summary: Learn all about content marketing, why it's so important for your business' digital presence, and get access to all our content marketing resources. Editor's Note: This post was originally published in July 2020. It's been updated with additional content in…
Summary: Revamping your website is something you should do regularly. Here are ten reasons to relook your web design. Editor's Note: This post was updated with new content in July 2022. Technology is developing at the speed of light, and along…
Insights from Your Local Digital Marketing Experts in Montreal As clichéd as it may sound, in the digital marketing world, content is truly king; the one that can make or break your online presence and business growth. The origins of…
As you dive into the world of digital marketing, SEO, and paid search advertising, you’ll likely encounter a whole new vocabulary and set of concepts. If you haven’t already, you're bound to have questions about how landing pages fit into…
Our digital marketing agency in Montreal is pleased to announce the launch of a new Website for the St-Georges Group, who are wealth management advisors in the West Island of Montreal. The St-Georges Group is a group of financial professionals…
For over 25 years, WSI has been providing digital marketing services and strategies – including website accessibility checklists - to businesses of all sizes and across various industries. Our webinar host and WSI Digital Marketing Consultant, is Eric Cook, MBA, a “recovering banker”,…
Editor's Note: This post was originally published in February 2015 and has been updated with additional content in September 2021. Conducting competitive research and having a detailed competitive analysis performed on your business has become one of the main ways…
Your website design and development choices can determine how successful you are with the online aspect of your business, regardless of whether you already have a website or are starting from scratch. If you own a business, it’s crucial that…
We won – again! Winning 14 of the Web Marketing Association’s prestigious WebAwards, along with being recognized as an Outstanding Website Developer in 2021, is an opportunity for WSI to proudly acknowledge our WSI Digital Marketing Consultants, agencies, and their partners in…
What is Local SEO? You may have heard the term local SEO or local search engine optimization before, but what exactly is it? Local SEO is the process of improving the online visibility for your business when someone makes a…
Editor's Note: This post was originally published in May 2018 and has been updated with additional content on June 2021. Marketing (including digital marketing) is the act of persuading people to buy a product or service. Often, businesses need to…
Local search is a hot topic at WSI agencies around the globe. Consistently a WSI Top 25 Revenue Earner and Top Gun since joining in 2004, Alison Lindemann leverages her decades of traditional and digital marketing experience in her Los Angeles agency.…
Along with the 200 ranking factors outlined by Google, its Core Web Vitals update (rolling out mid-June 2021) will start taking user experience (UX) into consideration even more. What Are Google’s Core Web Vitals? Google has developed various user experience signals during…
Editor's Note: This post was originally published in December 2018 and has been updated with additional content on June 2021. As you gear up for the new year, now is the perfect time to take a look at ways you…
The team at WSI Montreal is pleased to announce the launch of a newly redesigned website for Exceleris, who are accounting and finance recruiters in Montreal. Since 2004, they have been helping employers fill their accounting, financial, and taxation openings…
WSI Digital Marketing, a reputable and experienced SEO agency in Montreal, is pleased to introduce one of our network's consultants to talk about how you can digitally transform your business in 2022. With over 20 years of sales and marketing…
Summary: Social media has so many options, it may all seem a little overwhelming at first. That's why we've created this ultimate guide for social media marketing. Editor's Note: This blog was originally published in November 2020 and has been updated…
Summary: A quick recap, plus the recording from our webinar on the data-driven tips you need to know for using digital advertising for your business. Throughout April and May this year, WSI conducted a free webinar series to share digital marketing tips, tricks,…
WSI Montreal, a specialist in industrial marketing, is pleased to announce the launch of a bold new responsive website for DDR Precision Machining and GTCA Precision Sheet Metal. With over 25 years in the industry, DDR-GTCA has established themselves as one of…
Summary: WSI brings home 13 more WMA WebAwards in the 2020 competition and has again earned Top Agency Award recognition. WSI is proud to announce that for the second year in a row, we have been crowned the Top Agency by the Web…
Summary: Learn all about content marketing, why it's so important for your business' digital presence, and get access to all our content marketing resources. A long time ago, marketing involved a lot of interruption. To get the word out about a…
If you’re an avid reader of our blog posts, you’ll know that WSI has been in the digital marketing space for quite some time – 25 years to be exact! So, when the Coronavirus pandemic hit, we knew we had…
We hope all our WSI friends, clients and business contacts are staying healthy, complying with the social distancing policy and coping with the Coronavirus situation that our country and the world find ourselves in and are able to keep a…
Summary: WSI brings home 13 more WMA WebAwards in the 2020 competition and has again earned Top Agency Award recognition. WSI is proud to announce that for the second year in a row, we have been crowned the Top Agency by the…
At its core, WordPress is a very secure content management system (CMS). However, the lack of security updates, maintenance, and neglectful security updates can leave a WordPress site vulnerable to attacks. A hacked website can be very damaging for any…
WSI Montreal is extremely proud to announce that our digital marketing team has won our 5th Web Marketing Association (WMA) Award for Outstanding Achievement in Web Design for Mistassini Outfitting Camps, an organization that has been providing anglers with world-class…
In recent years, voice search has been dominating the search landscape. It has become a convenience to many, allowing everyday users to speak into their devices instead of typing keywords into a search query to get answers. According to Forbes,…
Do you ever feel unsure about what content to create and share? Do you find it hard to keep a constant stream of ideas flowing? It can get difficult and exhausting when you constantly have to think about new content…
Social media is here to stay and it’s continually growing and expanding. The bottom line - your business needs to be active on social media. But if your social networking efforts don’t translate into conversions, what’s the point? Below, our…
LinkedIn has become a vital social media tool for brands and businesses. Your customers and prospective customers are on LinkedIn. Your investors and key stakeholders are on LinkedIn. Your employees and potential employees are on LinkedIn. With that, reputation management…
Today's internet users are changing the way they search the web and as a result, search engines are constantly evolving to adapt to this change. This has had a significant impact on how searchers find content and how content is being…
WSI Montreal is extremely proud to announce that our digital marketing team has won our 5th Web Marketing Association (WMA) Award for Outstanding Achievement in Web Design for Mistassini Outfitting Camps, an organization that has been providing anglers with world-class fishing…
The team at WSI Montreal is pleased to announce that we have launched a new website for Les Agences Dinco, an independent manufacturers’ agent to the foodservice industry in Quebec and Eastern Ontario. With the help of their very dedicated…
WSI was founded at the dawn of internet marketing in 1995 in Toronto, Canada, well before Google and Facebook were household names. WSI's three founders set out to recreate the business world in cyber space. Now WSI is the world's…
WSI Montreal is extremely proud to announce that we have won our 4th Web Marketing Association (WMA) Award for outstanding achievement in web development in the automotive field for our long-time client Pneus Gordons a Montreal based mechanic and tire…
The team at WSI Montreal is pleased to announce that we have launched a new website for Mistassini Outfitting Camps (MLOC). Uniquely located in untouched indigenous Cree territory, MLOC has been providing anglers with world class fishing trips in the…
WSI Montreal is pleased to announce the launch of a website redesign for The Oily Story, a website that promotes whole life wellness that all begins with essential oils. We centered our efforts on not only enhancing the visual appeal…
Our team at WSI Montreal is incredibly proud to announce the launch of a newly redesigned website for the West Island Chamber of Commerce. The WIMCC’s mission is to encourage and promote the development of the West Island’s business community…
You have a business that you’re proud of and have an amazing new website but that’s not necessarily enough to help move your potential leads through the sales funnel. Customer reviews have an undeniable impact on a consumer’s decision making…
Your website’s overall credibility plays an important role in helping visitors determine whether or not they want to continue browsing or if they’re going to leave to check out the competition. Let’s take a look at what goes into building…
The online team at WSI Montreal is thrilled to announce the launch of a stunning new website for Tower Arctic, a company with over 72 years of experience in Arctic construction. WSI has proudly worked with a number of clients…
The team at WSI Montreal is proud to announce the launch of a newly redesigned website for Pneus Gordons a Montreal based mechanic and tire shop that has been in operation from the same location for over 60 years. Pneus…
We are pleased to announce the launch of a new ecommerce website for OSD Care, a division of I-Med Pharma, a West Island based pharmaceutical company that innovates and distributes medical, surgical and veterinary eye care products. As one of…
On November 23rd, 2017 join WSI’s very own Chris Murray for a seminar on Search Engine Optimization. During his presentation, Chris will break down what Google is looking for and outline the elements of a successful SEO strategy that will…
We at WSI want to inform you about an important change that the web browser Chrome is making to how it handles website pages that collect any form of data from a visitor (e.g., contact details, password, etc.) Google cares…
The team at WSI Montreal is pleased to announce the launch of a new website for Score Financial, a brokerage and advisor firm specializing in group insurance and group retirement plans. Beautifully designed, Score’s new website features fresh imaging, simplified…
WSI Montreal is extremely proud to announce that we have won another Web Marketing Association (WMA) Award for outstanding achievement in web development in the field of healthcare provider for Centre Dentaire Pierrefonds. The Web Marketing Association’s annual Web Award…
When a visitor lands on your homepage you only have a few seconds to make a meaningful impression. In this very short period of time a visitor will decide whether to stick around and learn more about your business or…
WSI Montreal is pleased to announce the launch of a new responsive website for our client Investiprise, a Montreal based team of business brokers. Supported by a team that consists of lawyers, accountants and business consultants, Investiprise provides its clients…
WSI Montreal is pleased to announce the launch of a bold new responsive website for the professional services of Whitrod Leduc CPA Inc. This West Island based accounting firm provides tax, accounting and financial advisory services to small and medium…
WSI Montreal is pleased to announce the launch of a new responsive website for our client Paquette & Associés, a West Island based law firm that specializes in commercial, business and civil law with a personal approach. We would like…
Our team at WSI Montreal is pleased to announce the launch of a new fully responsive website for our Client Talent 300. Talent 300 is a West Island based talent management and talent acquisition firm that strives to meet and…
Good quality images are essential to your website. Not only do they create a much more immersive and enhanced experience, images help to tell your story in a way that words simply cannot. Our brains can process and identify pictures…
WSI Montreal is proud to announce the launch of a new responsive website for our client Centre Dentaire Pierrefonds. CDP is a comprehensive dental clinic in Montreal’s West Island who focuses on dental care for the entire family. Combining their…
The homepage of a website is essentially the most important page of any website. This is the page where you make your first impression and often this first impression is deciphered in the first 3 seconds of landing on your…
There is no doubt that 2016 was a great year. Our WSI Digital Marketing team has worked on many great projects ranging from web design to SEO and the implementation of a Facebook contest that increased the engagement and Facebook…
Recently our web design Montreal team announced that we were in the process of re-designing a mobile responsive website for long-time client Complete Care Coordination. Over the years we’ve had the pleasure to provide our SEO and PPC expertise on an ongoing…
WSI Digital Marketing Mix from WSI World on Vimeo. Are you concerned you’re not achieving the best online results for your business? Are you overwhelmed with the seemingly limitless choice of digital marketing options? Then let’s simplify how to…
Our West Island Web Design team is pleased to launch the new responsive Website for Terragon Environmental Technologies Inc. Terragon is an engineering firm that provides resource and waste management solutions for remote communities including isolated Northern arctic communities, ships, resorts, hospitals,…
It is a pleasure to announce that our West Island Web Design team has been chosen to rebuild the VOBOC foundation WordPress site. VOBOC (Venturing Out Beyond Our Cancer) offers newly diagnosed adolescent and young adult cancer patients help to…
SEO can provide great benefits to your business. The right digital marketing firm will help you achieve this level of success through continuous and effective SEO tactics that work for you. Despite recent conversation, SEO is far from dead. In fact, SEO is here…
Strong passwords are incredibly important. They can protect our identity, they can keep our finances safe and they can keep our most personal files private. They can keep the use of our cell phones and computers out of the hands…
There’s no questioning the power of first impressions. An individual can decide whether or not they like your brand within the first few seconds of visiting your site. A great part in this is the quality, usability and design of…
The Importance of Online Reviews from Laurie McCullagh Online reviews have become extremely important for companies and they play an important role in your online credibility. They can help improve your businesses’ search engine ranking, as well as generate…
Digital advertising is one of the toughest digital marketing tactics for businesses to embrace. The reason for this is due to the pre-conceived notion that "nobody clicks on ads." This is not always the case. In fact, digital ads are…
A properly managed digital advertising campaign can be a fast and efficient way to drive new leads and sales to your business - but how do you know which online advertising strategy you should use and when? Step 1.…
Mobile Responsive website is a must in today’s busy and connected day and age. At WSI Montreal, we’ve had countless clients over the years, most of which are still with us today. We take great pride in the fact that we…
In this month’s DM video, we cover how you can influence customer feedback and proactively manage your online reputation and reviews. Building a strong online reputation is more important than ever. A study by Harvard Business Review found that a…
Virtually everyone is using a search engine to research options for purchasing decisions. In an article by Forbes Magazine, it was stated that between 80-90% of customers now check online prior to making a purchase. This data was retrieved in…
As a marketing firm that offers our clients numerous and customized digital services, our firm sometimes has to provide technical support as well. A support issue that we often encounter relates to incoming email messages not being received. Often times,…
On January 19, 2016, long-time client of WSI Auberge and Spa Beaux Rêves celebrated their 20th anniversary in business. It was an intimate event, with staff, friends and family as well as partners that helped Beaux Rêves in their success.…
The custom designed kitchen and bathroom specialist Cuisines Nuenza and client of WSI has won the 2016 “best of Customer Service Award” on Houzz. They were chosen by the more than 35 million active monthly users among the Houzz community…
