The online team at WSI Montreal is thrilled to announce the launch of a stunning new website for Tower Arctic, a company with over 72 years of experience in Arctic construction.
WSI has proudly worked with a number of clients in the Arctic regions of Nunavut and Nunavik and northern Cree communities of Quebec, which has allowed us to gain a good understanding of the challenges of those regions and the extraordinary landscape of the north.
Tower Arctic specializes in heavy civil and building construction projects in Canada’s Arctic region of Nunavut. They are recognized as having exceptionally specialized expertise working with the environmental challenges of the Arctic such as permafrost, extreme low temperature and high winds.
Our client recognized the importance of establishing an online presence in order to increase visibility for their company and the services that they offer and to help them recruit new employees.
Tower Arctic’s new website not only showcases the outstanding beauty of the Arctic landscape but it also illustrates the huge scale of their construction and civil works projects.
It was important that Tower Arctic’s new website clearly detail the highly specialized services that they offer. Namely: general contracting, water and sanitary distribution services and marine construction.
These three main areas of focus are displayed prominently on the homepage within eye-catching call out boxes that includes and image, icon, brief description and a ‘learn more’ call-to-action that leads to a separate page dedicated to each service.
Natural Beauty of the Arctic
Our client provided us with images of their equipment, crews and projects all set against the absolutely breathtaking backdrop of the Arctic. We displayed these striking images prominently in the header of each page. Not only do they enhance the site’s overall visual appeal, they give visitors to the site a clear understanding of the breadth of the work that is carried out by Tower Arctic and the amount of heavy equipment that they own.
One of Tower Arctic’s challenges prior to having a website was effectively recruiting new employees. The addition of an employment page solved this problem. As an easy to access item in the site’s main navigation, the employment page lists the typical employment opportunities that they offer and has an easy to use form than an applicant can simply fill out, attach a CV and then submit.
We would like to take this opportunity to thank everyone at Tower Arctic for the trust that they placed in our firm. This was an exciting project to work on and we hope that they are as thrilled with the outcome as we are.
If you’re interested in learning more about what goes in to designing a new website for your business, get in touch with us we would love to help.