The original concept of EAT was first introduced in Google's Search Quality Rater Guidelines in 2014, and the extra "E" was added in 2022 to create the new acronym E-E-A-T. At WSI Montreal, we use Google E-E-A-T guidelines as part…
The Growing Google Business Listing Scam Scheme As a digital marketing agency in Montreal, we are always on the lookout for emerging threats that could impact your online presence and business reputation. Recently a concerning rise in a new form…
Marshall Equipment, a leading distributor for pneumatic and hydraulic hoses in Québec and Ontario, has been a trusted figure in the hydraulic and pneumatic industry since its inception in 1950. With offices in Montreal and Mississauga, they serve a diverse…
Whether you're a business owner, marketer, or data analyst, Google Analytics is as fundamental to your work as a website or email address. That's why our team collaborates with our clients to equip them with the knowledge and tools necessary…
Since the arrival of ChatGPT at the end of 2022, artificial intelligence (AI) has become a constant source of both excitement and fear for many. We have to acknowledge that, just like the invention of electricity, the telephone, and the…
Your website is like the front door of a physical building. It provides the first impression of your business, so it pays to have one that truly and positively represents your brand. When you’re developing your website with the intention…
Summary: Want to know how Google Analytics 4 differs from other versions and why you need to switch? Discover everything you need to know inside this guide. Do you want to continue tracking how people interact with your website? Then you…
Summary: From the growth of zero-click content to the potential demise of Twitter, here's what we're forecasting for 2023. Lucky number eight! 2023 is the eighth year in a row we’ve written this post, which peers into the future. We love…
The WebAwards 2022 has put the WSI Montreal agency in the spotlight, once again, as a winner by receiving the Professional Services Standard of Excellence 2022 award. The award recognizes the innovative work our web design agency achieved for our…
Insights from Your Local Digital Marketing Experts in Montreal As clichéd as it may sound, in the digital marketing world, content is truly king; the one that can make or break your online presence and business growth. The origins of…
As you dive into the world of digital marketing, SEO, and paid search advertising, you’ll likely encounter a whole new vocabulary and set of concepts. If you haven’t already, you're bound to have questions about how landing pages fit into…
Our digital marketing agency in Montreal is pleased to announce the launch of a new Website for the St-Georges Group, who are wealth management advisors in the West Island of Montreal. The St-Georges Group is a group of financial professionals…
For over 25 years, WSI has been providing digital marketing services and strategies – including website accessibility checklists - to businesses of all sizes and across various industries. Our webinar host and WSI Digital Marketing Consultant, is Eric Cook, MBA, a “recovering banker”,…
Editor's Note: This post was originally published in February 2015 and has been updated with additional content in September 2021. Conducting competitive research and having a detailed competitive analysis performed on your business has become one of the main ways…
Editor's Note: This post was originally published in May 2018 and has been updated with additional content on June 2021. Marketing (including digital marketing) is the act of persuading people to buy a product or service. Often, businesses need to…
Local search is a hot topic at WSI agencies around the globe. Consistently a WSI Top 25 Revenue Earner and Top Gun since joining in 2004, Alison Lindemann leverages her decades of traditional and digital marketing experience in her Los Angeles agency.…
Along with the 200 ranking factors outlined by Google, its Core Web Vitals update (rolling out mid-June 2021) will start taking user experience (UX) into consideration even more. What Are Google’s Core Web Vitals? Google has developed various user experience signals during…
Editor's Note: This post was originally published in December 2018 and has been updated with additional content on June 2021. As you gear up for the new year, now is the perfect time to take a look at ways you…
WSI Digital Marketing, a reputable and experienced SEO agency in Montreal, is pleased to introduce one of our network's consultants to talk about how you can digitally transform your business in 2022. With over 20 years of sales and marketing…
Summary: A quick recap, plus the recording from our webinar on the data-driven tips you need to know for using digital advertising for your business. Throughout April and May this year, WSI conducted a free webinar series to share digital marketing tips, tricks,…
Summary: WSI brings home 13 more WMA WebAwards in the 2020 competition and has again earned Top Agency Award recognition. WSI is proud to announce that for the second year in a row, we have been crowned the Top Agency by the Web…
Summary: Learn all about content marketing, why it's so important for your business' digital presence, and get access to all our content marketing resources. A long time ago, marketing involved a lot of interruption. To get the word out about a…
If you’re an avid reader of our blog posts, you’ll know that WSI has been in the digital marketing space for quite some time – 25 years to be exact! So, when the Coronavirus pandemic hit, we knew we had…
We hope all our WSI friends, clients and business contacts are staying healthy, complying with the social distancing policy and coping with the Coronavirus situation that our country and the world find ourselves in and are able to keep a…
Summary: WSI brings home 13 more WMA WebAwards in the 2020 competition and has again earned Top Agency Award recognition. WSI is proud to announce that for the second year in a row, we have been crowned the Top Agency by the…
At its core, WordPress is a very secure content management system (CMS). However, the lack of security updates, maintenance, and neglectful security updates can leave a WordPress site vulnerable to attacks. A hacked website can be very damaging for any…
In recent years, voice search has been dominating the search landscape. It has become a convenience to many, allowing everyday users to speak into their devices instead of typing keywords into a search query to get answers. According to Forbes,…
Do you ever feel unsure about what content to create and share? Do you find it hard to keep a constant stream of ideas flowing? It can get difficult and exhausting when you constantly have to think about new content…
Social media is here to stay and it’s continually growing and expanding. The bottom line - your business needs to be active on social media. But if your social networking efforts don’t translate into conversions, what’s the point? Below, our…
LinkedIn has become a vital social media tool for brands and businesses. Your customers and prospective customers are on LinkedIn. Your investors and key stakeholders are on LinkedIn. Your employees and potential employees are on LinkedIn. With that, reputation management…
Today's internet users are changing the way they search the web and as a result, search engines are constantly evolving to adapt to this change. This has had a significant impact on how searchers find content and how content is being…
The team at WSI Montreal is pleased to announce that we have launched a new website for Les Agences Dinco, an independent manufacturers’ agent to the foodservice industry in Quebec and Eastern Ontario. With the help of their very dedicated…
WSI was founded at the dawn of internet marketing in 1995 in Toronto, Canada, well before Google and Facebook were household names. WSI's three founders set out to recreate the business world in cyber space. Now WSI is the world's…
You have a business that you’re proud of and have an amazing new website but that’s not necessarily enough to help move your potential leads through the sales funnel. Customer reviews have an undeniable impact on a consumer’s decision making…
Your website’s overall credibility plays an important role in helping visitors determine whether or not they want to continue browsing or if they’re going to leave to check out the competition. Let’s take a look at what goes into building…
We at WSI want to inform you about an important change that the web browser Chrome is making to how it handles website pages that collect any form of data from a visitor (e.g., contact details, password, etc.) Google cares…
When a visitor lands on your homepage you only have a few seconds to make a meaningful impression. In this very short period of time a visitor will decide whether to stick around and learn more about your business or…
Good quality images are essential to your website. Not only do they create a much more immersive and enhanced experience, images help to tell your story in a way that words simply cannot. Our brains can process and identify pictures…
The homepage of a website is essentially the most important page of any website. This is the page where you make your first impression and often this first impression is deciphered in the first 3 seconds of landing on your…
WSI Digital Marketing Mix from WSI World on Vimeo. Are you concerned you’re not achieving the best online results for your business? Are you overwhelmed with the seemingly limitless choice of digital marketing options? Then let’s simplify how to…
The Importance of Online Reviews from Laurie McCullagh Online reviews have become extremely important for companies and they play an important role in your online credibility. They can help improve your businesses’ search engine ranking, as well as generate…
Digital advertising is one of the toughest digital marketing tactics for businesses to embrace. The reason for this is due to the pre-conceived notion that "nobody clicks on ads." This is not always the case. In fact, digital ads are…
A properly managed digital advertising campaign can be a fast and efficient way to drive new leads and sales to your business - but how do you know which online advertising strategy you should use and when? Step 1.…
In this month’s DM video, we cover how you can influence customer feedback and proactively manage your online reputation and reviews. Building a strong online reputation is more important than ever. A study by Harvard Business Review found that a…
Beef up your campaign by investing in geo targeting and local marketing! Check out the infographic below to find out why local optimization and geo targeting are important for your business:
The WSI Lifecycle™ is the process we use to get the best possible results for our clients. We know the Lifecycle inside and out, but it’s important that you - our clients - know it as well. Providing clients with…
Email marketing can and should be at the centre of many businesses' digital marketing strategies, but unfortunately, it's not. This is usually due to companies misunderstanding (and therefore not realizing and appreciating) the power of email marketing. But email marketing…
WSI Internet Marketing - Solutions for the Modern Business Are you a business owner looking to reach a new plateau in Internet marketing success? Welcome to WSI, your home for professional, results-driven digital marketing strategies. For nearly 20 years, we've…
