How to Future-Proof Your Business with AI-Powered SEO
Artificial intelligence is revolutionizing digital marketing. This constantly developing technology affects every marketing tactic, from content to search everywhere optimization (SEO).
Laurie McCullagh
Vice President, WSI Digital Marketing Montreal
B. Admin
Education & Experience
Associations & Accreditations
Associations & Accreditations
Recent Articles
Search Everywhere Optimization: The New Standard for Visibility, Leads, and Long-Term Growth
Summary: Search behavior has evolved beyond Google. Buyers now research across platforms—social media, voice assistants, AI tools, marketplaces, and review sites—often without clicking a traditional search result. Adaptive Search Everywhere Optimization addresses this complexity by ensuring consistent, platform-specific visibility. Businesses that…
WSI Celebrates 25 years of Excellence in the Digital World!
Twenty-five years in the digital world is a lifetime. This year, WSI Montreal celebrates this milestone. Since 2000, WSI has been building websites, creating strategies, and generating results for its customers in a world where technology changes rapidly. The one…
How AI Is Changing the Way Customers Find Your Business Online
Summary: AI has changed how people search—favoring clear, trustworthy answers over keyword-focused strategies. Businesses that adapt to this new search reality will be the ones customers and AI recommend first. Key Highlights Clarity beats complexity. AI-powered search favors clear, helpful answers over…
The Google Click Crisis: 60% of Searches Now End Without a Visit
Summary: Discover how AI-driven search is transforming online visibility and learn actionable steps for SMBs to adapt in the zero-click search era. Zero-click searches now account for nearly 60% of Google activity, signalling a tectonic shift in how people engage with…
Cookie Consent Management Systems: A Practical Guide for Québec Websites
As a digital marketing agency in Montreal, we field a lot of questions about cookie banners, consent, and what to expect in your analytics once a banner goes live. This practical guide explains what a cookie consent management system (CCMS)…
How Videos Can Help Your SEO and Website Ranking
Introduction As a digital marketing agency in Montreal, our SEO strategies leverage many tools to promote our clients' online growth. Videos have become one of the most important components of a successful SEO strategy. In recent years, YouTube has actually…
How Long Does SEO Take? Timelines for a Successful Campaign
Key Highlights Achieving SEO success requires a realistic understanding of the timelines involved. While technical SEO adjustments can yield immediate results, content strategy development and deployment take time. High-quality content, consistent publishing, and a strong backlink profile are crucial for…
The Future of Marketing Strategy: 5 Predictions for 2025
Summary: Explore WSI's 2025 digital marketing predictions and see how last year's forecasts measured up. Stay ahead in the evolving digital landscape. It's almost 2025, and while we're still waiting for flying cars and robot butlers to become a reality, the…
What You Need to Know About Google Ads’ New 2.5% Surcharge in Canada 2024
As a trusted digital marketing agency in Montreal, WSI wants to keep you informed about important changes that may affect your PPC (pay-per-click) advertising campaigns. Starting October 1st, 2024, Google will implement a 2.5% surcharge on all Google Ads served…
Don’t Underestimate the Benefits of a Google Business Profile
Today, having a strong online presence can greatly increase the success of your local business. Whether you're a dental or medical clinic owner, a tradesperson, or a professional service provider such as an accounting or legal firm, your potential customers…
What is Search Generative Experience & How Can it Impact Your Business
Summary: Dive into the evolving world of digital marketing with our comprehensive guide on Search Generative Experience (SGE). Discover how SGE is set to reshape the way we interact with search engines, enhance user engagement, and drive conversions. The digital…
The Transformation of ChatGPT and AI in Business
Summary: WSI discusses the profound impact of AI in business, particularly ChatGPT, on customer interactions, innovation, workplace efficiency, and the future of business. With insights like these, you can stay ahead of digital transformation. Reflecting on the past year, the…
Digital Marketing and SEO for Tradespeople in Montreal
In today's fast-paced digital world, tradespeople in Montreal – including plumbers, contractors, roofers, electricians and landscapers – are finding that traditional marketing methods are no longer sufficient. Digital marketing and SEO have emerged as crucial tools for reaching potential customers,…
The Impact of AI on Digital Marketing and SEO
Artificial Intelligence (AI) is reshaping how we approach digital marketing and SEO (search engine optimization). The vast databases AI can handle and analyze give marketers invaluable insights and enhanced foresight, far beyond what a human brain could process and analyze…
The Power of Customer Reviews for Local Businesses of Today
As a digital marketing agency in Montreal, we’ve witnessed how competitive the landscape of service-based businesses, particularly for tradespeople such as electricians, plumbers, and contractors is. When competition is always a click away, customer reviews have become the cornerstone of…
Digital Marketing For Dentists: Transforming Your Practice
The online space looks vastly different now than it did ten, five, or even two years ago. With around 200 million websites competing for clicks, the effort required to reach Google’s front pages is monumental. It’s a fiercely competitive realm…
Webinar Recording: How to Make AI Your Unfair Business Advantage
If you're anything like me, your inbox has been flooded for months with messages about AI being the "future of business" and the "next big thing." Everywhere you turn, there's another blog, email, or webinar about how AI is revolutionizing…
From Stale to Stellar: The Power of a Timely Website Refresh
As a Montreal digital marketing agency, we can guarantee that keeping pace with technological advancements and consumer behaviour changes is essential for your business, and your website is no exception. A modern & updated website is a key asset for…
Google E-E-A-T: What It Is and Why It Matters for SEO
The original concept of EAT was first introduced in Google's Search Quality Rater Guidelines in 2014, and the extra "E" was added in 2022 to create the new acronym E-E-A-T. At WSI Montreal, we use Google E-E-A-T guidelines as part…
Google Business Profile: Beware of Increasing Scam Attempts
The Growing Google Business Listing Scam Scheme As a digital marketing agency in Montreal, we are always on the lookout for emerging threats that could impact your online presence and business reputation. Recently a concerning rise in a new form…
New Website for Marshall Equipment: A Case Study in Manufacturer & Industrial Web Development
Marshall Equipment, a leading distributor for pneumatic and hydraulic hoses in Québec and Ontario, has been a trusted figure in the hydraulic and pneumatic industry since its inception in 1950. With offices in Montreal and Mississauga, they serve a diverse…
What You Don’t Know About GA4 Can Hurt Your Business
Google Analytics is one of the most crucial reporting tools available to digital marketers. The data from Google Analytics (GA) allows us to understand and analyze customer behavior to make better marketing decisions, create better customer experiences, and improve our marketing…
Unlocking Google Analytics 4 for Better Business Insights
Whether you're a business owner, marketer, or data analyst, Google Analytics is as fundamental to your work as a website or email address. That's why our team collaborates with our clients to equip them with the knowledge and tools necessary…
Exciting Website Revamp for Wholesale Distributor and Food Service Supplier Dorfin
Our digital marketing agency in Montreal is thrilled to announce the launch of Dorfin's new and improved website. Our award-winning web design firm has had the pleasure to create a fresh, colourful design and a seamless user experience for Dorfin's…
How Businesses Can Leverage AI
Since the arrival of ChatGPT at the end of 2022, artificial intelligence (AI) has become a constant source of both excitement and fear for many. We have to acknowledge that, just like the invention of electricity, the telephone, and the…
Introducing Intention Financial’s Website
The New Website for The New Wealth Management Firm Led By Stephen Hall and Rean Sayegh-Lawand Our Montreal web design firm is thrilled to announce the recent launch of the new website for Intention Financial, a wealth management firm…
Top 10 Questions to Ask Your Digital Marketing Agency Before Hiring Them
Your website is like the front door of a physical building. It provides the first impression of your business, so it pays to have one that truly and positively represents your brand. When you’re developing your website with the intention…
Congrats to The ID Group and Terragon
The team at WSI Digital Marketing in Montreal is thrilled to share that two of our clients, The ID Group and Terragon Environmental Technologies, have been recognized as the Top 10 Canada Defense Technology Companies in 2022. These companies are…
Why Case Studies Should Be Part of Your B2B Marketing Strategy
A B2B marketing strategy differs in many ways from a B2C strategy. B2B customers are more difficult to convince, require more information, have to negotiate with different stakeholders, have to justify their investment and so on. It is therefore important…
What Google’s Helpful Content Update Means for your SEO
Summary: Google's recent 'helpful content update' is designed to crack down on low-quality content that doesn't provide real value to users. Our latest blog breaks down what it means for your website's SEO. On September 9, 2022, Google announced that the…
13 Ongoing SEO Activities to Make Your Website Rank Higher in Google
What is Ongoing SEO and Why is it Important? On-Page Vs. Off-Page SEO Ongoing SEO Activities On-page SEO Items Technical SEO Items Off-page SEO Items Leveraging Ongoing SEO Activities According to Ahrefs, over two-thirds of all online experiences start with…
Get Familiar with Google Analytics 4
Summary: Want to know how Google Analytics 4 differs from other versions and why you need to switch? Discover everything you need to know inside this guide. Do you want to continue tracking how people interact with your website? Then you…
The Future of Marketing: 5 Predictions for the Digital World in 2023
Summary: From the growth of zero-click content to the potential demise of Twitter, here's what we're forecasting for 2023. Lucky number eight! 2023 is the eighth year in a row we’ve written this post, which peers into the future. We love…
The Importance of Refreshing Outdated Content
No matter how hard you try, your website will have outdated content. Here at WSI, we consistently write and publish new blog content, as creating fresh content is core to an effective marketing strategy. But the world speeds onward, time…
4 Easy Ways to Improve Your Recruitment Marketing Strategy
Statistics Canada reports record job vacancies in Canada in 2022. The pandemic completely transformed the job market. People close to retirement edged out of the job market. Immigration slowed during the pandemic. Sectors hit hard by frequent lockdowns pushed many…
WebAwards 2022: WSI Montreal Wins Professional Services Standard of Excellence Award
The WebAwards 2022 has put the WSI Montreal agency in the spotlight, once again, as a winner by receiving the Professional Services Standard of Excellence 2022 award. The award recognizes the innovative work our web design agency achieved for our…
What Is the Value of SEO for Manufacturing Businesses?
The internet has completely transformed how people make their purchasing decisions. Even in the more traditional setting of “Business to Business” (B2B), customers are searching online to find products and services that give them a competitive edge. For companies that…
What is Quebec Law 25 & How It Affects Your Website
September 22, 2022, marked the start of a three-year rollout of Quebec's new privacy legislation, Law 25 (formerly Bill 64). The Law tightens existing frameworks by granting citizens more robust data protection rights while placing more rigorous obligations on organizations…
Content Marketing: The Lifeblood of Digital Marketing
Summary: Learn all about content marketing, why it's so important for your business' digital presence, and get access to all our content marketing resources. Editor's Note: This post was originally published in July 2020. It's been updated with additional content in…
Why is it Important to Generate Fresh and Unique SEO Content?
Insights from Your Local Digital Marketing Experts in Montreal As clichéd as it may sound, in the digital marketing world, content is truly king; the one that can make or break your online presence and business growth. The origins of…
What is a Landing Page & Why is it Important?
As you dive into the world of digital marketing, SEO, and paid search advertising, you’ll likely encounter a whole new vocabulary and set of concepts. If you haven’t already, you're bound to have questions about how landing pages fit into…
WSI Digital Launches a New Website for St-Georges Group
Our digital marketing agency in Montreal is pleased to announce the launch of a new Website for the St-Georges Group, who are wealth management advisors in the West Island of Montreal. The St-Georges Group is a group of financial professionals…
RECAP: 5 Reasons Why Accessibility is Good for Your Business
For over 25 years, WSI has been providing digital marketing services and strategies – including website accessibility checklists - to businesses of all sizes and across various industries. Our webinar host and WSI Digital Marketing Consultant, is Eric Cook, MBA, a “recovering banker”,…
The Ins and Outs of Conducting a Competitive Analysis
Editor's Note: This post was originally published in February 2015 and has been updated with additional content in September 2021. Conducting competitive research and having a detailed competitive analysis performed on your business has become one of the main ways…
Everything You Need to Know About Website Design and Development
Photo credited by http://trulyoffice.com/ -- Your website design and development choices can determine how successful you are with the online aspect of your business, regardless of whether you already have a website or are starting from scratch.
WSI Wins 14 More WMA WebAwards in 2021!
We won – again! Winning 14 of the Web Marketing Association’s prestigious WebAwards, along with being recognized as an Outstanding Website Developer in 2021, is an opportunity for WSI to proudly acknowledge our WSI Digital Marketing Consultants, agencies, and their partners in…
What Is Local SEO And Why Is It Important For Your Business?
What is Local SEO? You may have heard the term local SEO or local search engine optimization before, but what exactly is it? Local SEO is the process of improving the online visibility for your business when someone makes a…
Digital Marketing is An Investment, Not An Expense
Editor's Note: This post was originally published in May 2018 and has been updated with additional content on June 2021. Marketing (including digital marketing) is the act of persuading people to buy a product or service. Often, businesses need to…
How to Make It Easier for Your Local Customers to Find You Online
Local search is a hot topic at WSI agencies around the globe. Consistently a WSI Top 25 Revenue Earner and Top Gun since joining in 2004, Alison Lindemann leverages her decades of traditional and digital marketing experience in her Los Angeles agency.…
What You Need to Know About Google’s Core Web Vitals Update
Along with the 200 ranking factors outlined by Google, its Core Web Vitals update (rolling out mid-June 2021) will start taking user experience (UX) into consideration even more. What Are Google’s Core Web Vitals? Google has developed various user experience signals during…
How To Use Video Marketing To Increase Engagement With Blog Posts
Editor's Note: This post was originally published in December 2018 and has been updated with additional content on June 2021. As you gear up for the new year, now is the perfect time to take a look at ways you…
WSI Digital Launches New Website for Exceleris
The team at WSI Montreal is pleased to announce the launch of a newly redesigned website for Exceleris, who are accounting and finance recruiters in Montreal. Since 2004, they have been helping employers fill their accounting, financial, and taxation openings…
5 Ways to Digitally Transform Your Business in 2021
WSI Digital Marketing, a reputable and experienced SEO agency in Montreal, is pleased to introduce one of our network's consultants to talk about how you can digitally transform your business in 2022. With over 20 years of sales and marketing…
The Ultimate Guide for Social Media Marketing
Summary: Social media has so many options, it may all seem a little overwhelming at first. That's why we've created this ultimate guide for social media marketing. Editor's Note: This blog was originally published in November 2020 and has been updated…
Reach Ideal Customers with Digital Advertising
Summary: A quick recap, plus the recording from our webinar on the data-driven tips you need to know for using digital advertising for your business. Throughout April and May this year, WSI conducted a free webinar series to share digital marketing tips, tricks,…
WSI Named Top Agency by Web Marketing Association for Second Year in a Row
Summary: WSI brings home 13 more WMA WebAwards in the 2020 competition and has again earned Top Agency Award recognition. WSI is proud to announce that for the second year in a row, we have been crowned the Top Agency by the Web…
6 Ways to Use Video Marketing Across Your Business [WEBINAR RECAP]
If you’re an avid reader of our blog posts, you’ll know that WSI has been in the digital marketing space for quite some time – 25 years to be exact! So, when the Coronavirus pandemic hit, we knew we had…
Digital Marketing Strategy Elements for Success
Summary: WSI brings home 13 more WMA WebAwards in the 2020 competition and has again earned Top Agency Award recognition. WSI is proud to announce that for the second year in a row, we have been crowned the Top Agency by the…
WordPress Maintenance and Security: Why it’s so Important
At its core, WordPress is a very secure content management system (CMS). However, the lack of security updates, maintenance, and neglectful security updates can leave a WordPress site vulnerable to attacks. A hacked website can be very damaging for any…
How Voice Search Will Change the Digital Marketing Landscape
In recent years, voice search has been dominating the search landscape. It has become a convenience to many, allowing everyday users to speak into their devices instead of typing keywords into a search query to get answers. According to Forbes,…
4 Tips for Choosing Topics for Your Content Marketing Strategy
Do you ever feel unsure about what content to create and share? Do you find it hard to keep a constant stream of ideas flowing? It can get difficult and exhausting when you constantly have to think about new content…
5 Tips for Leveraging Social Media to Increase Your Leads
Social media is here to stay and it’s continually growing and expanding. The bottom line - your business needs to be active on social media. But if your social networking efforts don’t translate into conversions, what’s the point? Below, our…
5 Tips to Grow Your Online Reputation and Brand on LinkedIn
LinkedIn has become a vital social media tool for brands and businesses. Your customers and prospective customers are on LinkedIn. Your investors and key stakeholders are on LinkedIn. Your employees and potential employees are on LinkedIn. With that, reputation management…
Key Considerations for Your Content in Today’s Evolving Search Landscape
Today's internet users are changing the way they search the web and as a result, search engines are constantly evolving to adapt to this change. This has had a significant impact on how searchers find content and how content is being…
WSI Montreal has Launched a New Website for Mistassini Outfitting Camps.
The team at WSI Montreal is pleased to announce that we have launched a new website for Mistassini Outfitting Camps (MLOC). Uniquely located in untouched indigenous Cree territory, MLOC has been providing anglers with world class fishing trips in the…
Announcing the Launch of a responsive Website for the West Island Chamber of Commerce
Our team at WSI Montreal is incredibly proud to announce the launch of a newly redesigned website for the West Island Chamber of Commerce. The WIMCC’s mission is to encourage and promote the development of the West Island’s business community…
How to increase sales by making your website more credible
Your website’s overall credibility plays an important role in helping visitors determine whether or not they want to continue browsing or if they’re going to leave to check out the competition. Let’s take a look at what goes into building…
Announcing the launch of a Newly Redesigned Website for Pneus Gordons
The team at WSI Montreal is proud to announce the launch of a newly redesigned website for Pneus Gordons a Montreal based mechanic and tire shop that has been in operation from the same location for over 60 years. Pneus…
Breakfast Seminar: Deconstructing Google to Build a Winning SEO Strategy with Chris Murray
On November 23rd, 2017 join WSI’s very own Chris Murray for a seminar on Search Engine Optimization. During his presentation, Chris will break down what Google is looking for and outline the elements of a successful SEO strategy that will…
Important Security Changes for Google Chrome
We at WSI want to inform you about an important change that the web browser Chrome is making to how it handles website pages that collect any form of data from a visitor (e.g., contact details, password, etc.) Google cares…
Grab the Attention of your Potential Customers with These Key Homepage Components
When a visitor lands on your homepage you only have a few seconds to make a meaningful impression. In this very short period of time a visitor will decide whether to stick around and learn more about your business or…
WSI Montreal Web Design Team Launches New Website for Whitrod Leduc CPA Inc.
WSI Montreal is pleased to announce the launch of a bold new responsive website for the professional services of Whitrod Leduc CPA Inc. This West Island based accounting firm provides tax, accounting and financial advisory services to small and medium…
WSI Montreal Web Design Team Launches New Website for Paquette & Associés
WSI Montreal is pleased to announce the launch of a new responsive website for our client Paquette & Associés, a West Island based law firm that specializes in commercial, business and civil law with a personal approach. We would like…
The Dos and Don’ts of Using Images on your Website
Good quality images are essential to your website. Not only do they create a much more immersive and enhanced experience, images help to tell your story in a way that words simply cannot. Our brains can process and identify pictures…
WSI Montreal Web Design Team Launches New Website for Centre Dentaire Pierrefonds
WSI Montreal is proud to announce the launch of a new responsive website for our client Centre Dentaire Pierrefonds. CDP is a comprehensive dental clinic in Montreal’s West Island who focuses on dental care for the entire family. Combining their…
8 Critical Elements to Have on Your Homepage: Montreal Web Design
The homepage of a website is essentially the most important page of any website. This is the page where you make your first impression and often this first impression is deciphered in the first 3 seconds of landing on your…
WSI Digital Marketing Mix
WSI Digital Marketing Mix from WSI World on Vimeo. Are you concerned you’re not achieving the best online results for your business? Are you overwhelmed with the seemingly limitless choice of digital marketing options? Then let’s simplify how to…
The Future of SEO
SEO can provide great benefits to your business. The right digital marketing firm will help you achieve this level of success through continuous and effective SEO tactics that work for you. Despite recent conversation, SEO is far from dead. In fact, SEO is here…
The Importance of Having a Secure and Complex Password: The Do’s and Don’ts
Strong passwords are incredibly important. They can protect our identity, they can keep our finances safe and they can keep our most personal files private. They can keep the use of our cell phones and computers out of the hands…
The Importance of Online Reviews
The Importance of Online Reviews from Laurie McCullagh Online reviews have become extremely important for companies and they play an important role in your online credibility. They can help improve your businesses’ search engine ranking, as well as generate…
The Real Truth About Digital Advertising
Digital advertising is one of the toughest digital marketing tactics for businesses to embrace. The reason for this is due to the pre-conceived notion that "nobody clicks on ads." This is not always the case. In fact, digital ads are…
Increase Leads & Sales with Digital Advertising
A properly managed digital advertising campaign can be a fast and efficient way to drive new leads and sales to your business - but how do you know which online advertising strategy you should use and when? Step 1.…
WSI Montreal Takes On Mobile Responsive Website Project For Long-time Client Complete Care Coordination
Mobile Responsive website is a must in today’s busy and connected day and age. At WSI Montreal, we’ve had countless clients over the years, most of which are still with us today. We take great pride in the fact that we…
How to Master Online Reputation Management
In this month’s DM video, we cover how you can influence customer feedback and proactively manage your online reputation and reviews. Building a strong online reputation is more important than ever. A study by Harvard Business Review found that a…
3 Reasons Why You Should Invest in SEO
Virtually everyone is using a search engine to research options for purchasing decisions. In an article by Forbes Magazine, it was stated that between 80-90% of customers now check online prior to making a purchase. This data was retrieved in…
9 Tips to Help Boost Traffic to Your Business Blog – Part 2
In the second part of our 2-part series, WSI Montreal shares tips 5-9 for boosting traffic to your business blog. Be sure to checkout Part 1 to get the complete list!
Top 10 Tips for Creating the Perfect Blog Post [Infographic]
Are your blog posts missing something? We can help. Check out our digital marketing agency's latest infographic to discover the top 10 tips for creating the perfect blog post.
9 Tips to Help Boost Traffic to Your Business Blog – Part 1
Don't be discouraged, increasing traffic to your blog takes time, patience, and a strategy. In our 2-part series, our digital marketing agency shares our top 9 tips for boosting traffic to your business blog. In our first post, read through tips 1-4.
WSI Montreal Launches TIS Show Services’ Redesigned Website
WSI Montreal is thrilled to launch TIS Show Services' redesigned website. Discover the site's brand new design and content in our latest blog post.
The Top 5 Benefits of Hiring a Content Writer
Is your business struggling to create new content for your site regularly and on schedule? Our digital marketing agency breaks down the top 5 reasons for hiring a content writer.
Using Survey & Web Data to Improve Online Conversions: A Step By Step Case Study [VIDEO]
The fifth and final episode of WSI's 2015 Webinar Series details how to use web data to improve online conversions.
Why You Should Consider Marketing with Google Street View Trusted
Google Street View Trusted is a tool for businesses to showcase their premises via a virtual tour, which is displayed on various Google properties, such as Google Street View and Google Plus. Here's why our digital marketing agency believes you should consider Google Street View Trusted for your business.
How to Manage and Respond to Online Reviews
In 2015, third party reviews and word of mouth have become more powerful in swaying opinions than traditional advertising. To help you out, our digital marketing agency details how to manage and respond to online reviews.
Top 6 Benefits of Integrating a Blog as Part of Your Marketing Strategy
Did you know that businesses who blog acquire 4 times more leads than those who don't? In 2015, blogging should be an integral part of every business' marketing strategy. In case you're still not convinced, our digital marketing agency breaks down the top 6 benefits of integrating a blog as part of your marketing strategy.
5 Steps to Securing Top of Mind Brand Loyalty [VIDEO]
The goal for any business in a competitive market place is to grow a loyal customer base that actively engages with your brand. Watch WSI World's latest digital marketing video to discover 5 steps to securing top of mind brand loyalty.
How to Stay on the Good Side of Email Marketing [Cheat Sheet]
In their latest cheat sheet, WSI World provides specific tactics for improving the effectiveness of your email marketing efforts without annoying your contact base.
The Benefits of Using Pinterest for Business
In just over 5 years, Pinterest has quickly grown to become one of the world’s largest social media platforms - but we bet your business isn't on it! In our latest blog post, our digital marketing agency breaks down the top 4 benefits of using Pinterest for your business, and shares a couple of simple tips to help get you started.
Top 10 Tips for Creating the Perfect Blog Post
Blogging isn't an exact science and can be quite intimidating if you're just starting out. To help you out, our digital marketing agency has put together 10 tips to help you create the perfect blog post.
6 Signs Your Website Needs an Update
Does your website look like it's stuck in 1998? Is it time for a redesign? Our digital marketing agency shares 6 signs that your website needs an update.
