How to Future-Proof Your Business with AI-Powered SEO
Artificial intelligence is revolutionizing digital marketing. This constantly developing technology affects every marketing tactic, from content to search everywhere optimization (SEO).
The Google Click Crisis: 60% of Searches Now End Without a Visit
Summary: Discover how AI-driven search is transforming online visibility and learn actionable steps for SMBs to adapt in the zero-click search era. Zero-click searches now account for nearly 60% of Google activity, signalling a tectonic shift in how people engage with…
The Future of Marketing Strategy: 5 Predictions for 2025
Summary: Explore WSI's 2025 digital marketing predictions and see how last year's forecasts measured up. Stay ahead in the evolving digital landscape. It's almost 2025, and while we're still waiting for flying cars and robot butlers to become a reality, the…
Digital Marketing and SEO for Tradespeople in Montreal
In today's fast-paced digital world, tradespeople in Montreal – including plumbers, contractors, roofers, electricians and landscapers – are finding that traditional marketing methods are no longer sufficient. Digital marketing and SEO have emerged as crucial tools for reaching potential customers,…
The Impact of AI on Digital Marketing and SEO
Artificial Intelligence (AI) is reshaping how we approach digital marketing and SEO (search engine optimization). The vast databases AI can handle and analyze give marketers invaluable insights and enhanced foresight, far beyond what a human brain could process and analyze…
Digital Marketing For Dentists: Transforming Your Practice
The online space looks vastly different now than it did ten, five, or even two years ago. With around 200 million websites competing for clicks, the effort required to reach Google’s front pages is monumental. It’s a fiercely competitive realm…
Google E-E-A-T: What It Is and Why It Matters for SEO
The original concept of EAT was first introduced in Google's Search Quality Rater Guidelines in 2014, and the extra "E" was added in 2022 to create the new acronym E-E-A-T. At WSI Montreal, we use Google E-E-A-T guidelines as part…
How Businesses Can Leverage AI
Since the arrival of ChatGPT at the end of 2022, artificial intelligence (AI) has become a constant source of both excitement and fear for many. We have to acknowledge that, just like the invention of electricity, the telephone, and the…
Why Case Studies Should Be Part of Your B2B Marketing Strategy
A B2B marketing strategy differs in many ways from a B2C strategy. B2B customers are more difficult to convince, require more information, have to negotiate with different stakeholders, have to justify their investment and so on. It is therefore important…
The Importance of Refreshing Outdated Content
No matter how hard you try, your website will have outdated content. Here at WSI, we consistently write and publish new blog content, as creating fresh content is core to an effective marketing strategy. But the world speeds onward, time…
Content Marketing: The Lifeblood of Digital Marketing
Summary: Learn all about content marketing, why it's so important for your business' digital presence, and get access to all our content marketing resources. Editor's Note: This post was originally published in July 2020. It's been updated with additional content in…
Why is it Important to Generate Fresh and Unique SEO Content?
Insights from Your Local Digital Marketing Experts in Montreal As clichéd as it may sound, in the digital marketing world, content is truly king; the one that can make or break your online presence and business growth. The origins of…
Digital Marketing is An Investment, Not An Expense
Editor's Note: This post was originally published in May 2018 and has been updated with additional content on June 2021. Marketing (including digital marketing) is the act of persuading people to buy a product or service. Often, businesses need to…
How to Make It Easier for Your Local Customers to Find You Online
Local search is a hot topic at WSI agencies around the globe. Consistently a WSI Top 25 Revenue Earner and Top Gun since joining in 2004, Alison Lindemann leverages her decades of traditional and digital marketing experience in her Los Angeles agency.…
What You Need to Know About Google’s Core Web Vitals Update
Along with the 200 ranking factors outlined by Google, its Core Web Vitals update (rolling out mid-June 2021) will start taking user experience (UX) into consideration even more. What Are Google’s Core Web Vitals? Google has developed various user experience signals during…
How To Use Video Marketing To Increase Engagement With Blog Posts
Editor's Note: This post was originally published in December 2018 and has been updated with additional content on June 2021. As you gear up for the new year, now is the perfect time to take a look at ways you…
5 Ways to Digitally Transform Your Business in 2021
WSI Digital Marketing, a reputable and experienced SEO agency in Montreal, is pleased to introduce one of our network's consultants to talk about how you can digitally transform your business in 2022. With over 20 years of sales and marketing…
The Ultimate Guide for Social Media Marketing
Summary: Social media has so many options, it may all seem a little overwhelming at first. That's why we've created this ultimate guide for social media marketing. Editor's Note: This blog was originally published in November 2020 and has been updated…
Reach Ideal Customers with Digital Advertising
Summary: A quick recap, plus the recording from our webinar on the data-driven tips you need to know for using digital advertising for your business. Throughout April and May this year, WSI conducted a free webinar series to share digital marketing tips, tricks,…
6 Ways to Use Video Marketing Across Your Business [WEBINAR RECAP]
If you’re an avid reader of our blog posts, you’ll know that WSI has been in the digital marketing space for quite some time – 25 years to be exact! So, when the Coronavirus pandemic hit, we knew we had…
How Voice Search Will Change the Digital Marketing Landscape
In recent years, voice search has been dominating the search landscape. It has become a convenience to many, allowing everyday users to speak into their devices instead of typing keywords into a search query to get answers. According to Forbes,…
4 Tips for Choosing Topics for Your Content Marketing Strategy
Do you ever feel unsure about what content to create and share? Do you find it hard to keep a constant stream of ideas flowing? It can get difficult and exhausting when you constantly have to think about new content…
Key Considerations for Your Content in Today’s Evolving Search Landscape
Today's internet users are changing the way they search the web and as a result, search engines are constantly evolving to adapt to this change. This has had a significant impact on how searchers find content and how content is being…
Top 10 Tips for Creating the Perfect Blog Post [Infographic]
Are your blog posts missing something? We can help. Check out our digital marketing agency's latest infographic to discover the top 10 tips for creating the perfect blog post.
The Top 5 Benefits of Hiring a Content Writer
Is your business struggling to create new content for your site regularly and on schedule? Our digital marketing agency breaks down the top 5 reasons for hiring a content writer.
Top 6 Benefits of Integrating a Blog as Part of Your Marketing Strategy
Did you know that businesses who blog acquire 4 times more leads than those who don't? In 2015, blogging should be an integral part of every business' marketing strategy. In case you're still not convinced, our digital marketing agency breaks down the top 6 benefits of integrating a blog as part of your marketing strategy.
Top 10 Tips for Creating the Perfect Blog Post
Blogging isn't an exact science and can be quite intimidating if you're just starting out. To help you out, our digital marketing agency has put together 10 tips to help you create the perfect blog post.
