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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital marketing related. Check out our latest posts.

Question to ask your digital marketing agency

Top 10 Questions to Ask Your Digital Marketing Agency Before Hiring Them

Your website is like the front door of a physical building. It provides the first…

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Congrats To The ID Group And Terragon_WSI

Congrats to The ID Group and Terragon

The team at WSI Digital Marketing in Montreal is thrilled to share that two of…

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Value-case-study-b2b-marketing

Why Case Studies Should Be Part of Your B2B Marketing Strategy

A B2B marketing strategy differs in many ways from a B2C strategy. B2B customers are…

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Question To Ask Your Digital Marketing Agency

Top 10 Questions to Ask Your Digital Marketing Agency Before Hiring Them

Your website is like the front door of a physical building. It provides the first…

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Congrats To The ID Group And Terragon_WSI

Congrats to The ID Group and Terragon

The team at WSI Digital Marketing in Montreal is thrilled to share that two of…

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Value-case-study-b2b-marketing

Why Case Studies Should Be Part of Your B2B Marketing Strategy

A B2B marketing strategy differs in many ways from a B2C strategy. B2B customers are…

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What-Google's-Helpful-Content-Update-Means-for-your-SEO

What Google’s Helpful Content Update Means for your SEO

Summary: Google's recent 'helpful content update' is designed to crack down on low-quality content that doesn't…

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Ongoing SEO Activities To Make Website Rank Higher

13 Ongoing SEO Activities to Make Your Website Rank Higher in Google

What is Ongoing SEO and Why is it Important? On-Page Vs. Off-Page SEO Ongoing SEO…

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Get-Familiar-with-Google-Analytics-4

Get Familiar with Google Analytics 4

Summary: Want to know how Google Analytics 4 differs from other versions and why you need…

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The-Future-of-Marketing-5-Predictions-for-the-Digital-World-in-2023

The Future of Marketing: 5 Predictions for the Digital World in 2023

Summary: From the growth of zero-click content to the potential demise of Twitter, here's what we're…

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The Importance of Refreshing Outdated Content

No matter how hard you try, your website will have outdated content. Here at WSI,…

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Tips To Improve Recruitment With Digital Marketing

4 Easy Ways to Improve Your Recruitment Marketing Strategy

Statistics Canada reports record job vacancies in Canada in 2022. The pandemic completely transformed the…

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WebAwards 2022: WSI Montreal Wins Professional Services Standard of Excellence Award

The WebAwards 2022 has put the WSI Montreal agency in the spotlight, once again, as…

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What Is the Value of SEO for Manufacturing Businesses?

The internet has completely transformed how people make their purchasing decisions. Even in the more…

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What is Quebec Law 25 & How It Affects Your Website

September 22, 2022, marked the start of a three-year rollout of Quebec's new privacy legislation,…

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Content-Marketing

Content Marketing: The Lifeblood of Digital Marketing

Summary: Learn all about content marketing, why it's so important for your business' digital presence, and…

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WSI_10 Reasons To Rethink Your Web Design

10 Reasons to Rethink Your Web Design

Summary: Revamping your website is something you should do regularly. Here are ten reasons to relook…

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Why is it Important to Generate Fresh and Unique SEO Content?

Insights from Your Local Digital Marketing Experts in Montreal As clichéd as it may sound,…

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WSI_Blog_Image_landingpage

What is a Landing Page & Why is it Important?

As you dive into the world of digital marketing, SEO, and paid search advertising, you’ll…

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WSI With St.Georges Group

WSI Digital Launches a New Website for St-Georges Group

Our digital marketing agency in Montreal is pleased to announce the launch of a new…

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RECAP: 5 Reasons Why Accessibility Is Good For Your Business

RECAP: 5 Reasons Why Accessibility is Good for Your Business

For over 25 years, WSI has been providing digital marketing services and strategies – including website…

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The Ins And Outs Of Conducting A Competitive Analysis

The Ins and Outs of Conducting a Competitive Analysis

Editor's Note: This post was originally published in February 2015 and has been updated with…

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Everything You Need To Know About Website Design And Development

Everything You Need to Know About Website Design and Development

Your website design and development choices can determine how successful you are with the online…

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WSI Wins 14 More WMA WebAwards in 2021!

We won – again! Winning 14 of the Web Marketing Association’s prestigious WebAwards, along with being…

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What Is Local SEO And Why Is It Important For Your Business?

What is Local SEO? You may have heard the term local SEO or local search…

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How to Make It Easier for Your Local Customers to Find You Online

Local search is a hot topic at WSI agencies around the globe. Consistently a WSI…

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What You Need to Know About Google’s Core Web Vitals Update

Along with the 200 ranking factors outlined by Google, its Core Web Vitals update (rolling out mid-June…

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How To Use Video Marketing To Increase Engagement With Blog Posts

Editor's Note: This post was originally published in December 2018 and has been updated with…

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Digital Marketing is An Investment, Not An Expense

Editor's Note: This post was originally published in May 2018 and has been updated with…

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WSI Digital Launches New Website for Exceleris

The team at WSI Montreal is pleased to announce the launch of a newly redesigned…

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5 Ways to Digitally Transform Your Business in 2021

WSI Digital Marketing, a reputable and experienced SEO agency in Montreal, is pleased to introduce…

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The Ultimate Guide for Social Media Marketing

Summary: Social media has so many options, it may all seem a little overwhelming at first.…

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WSI Named Top Agency by Web Marketing Association for Second Year in a Row

Summary: WSI brings home 13 more WMA WebAwards in the 2020 competition and has again earned…

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Content-Marketing

Content Marketing: The Lifeblood of Digital Marketing

Summary: Learn all about content marketing, why it's so important for your business' digital presence, and…

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Client Webinar 7 Data-Driven Ways To Reach Your Ideal Customers Using Digital Advertising

Reach Ideal Customers with Digital Advertising

Summary: A quick recap, plus the recording from our webinar on the data-driven tips you need…

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Digital-Marketing-Map-System

Digital Marketing Strategy Elements for Success

Summary: WSI brings home 13 more WMA WebAwards in the 2020 competition and has again earned…

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Blog - DDR

WSI Launches Another Website in the Industrial Field

WSI Montreal, a specialist in industrial marketing, is pleased to announce the launch of a…

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6 Ways to Use Video Marketing Across Your Business [WEBINAR RECAP]

If you’re an avid reader of our blog posts, you’ll know that WSI has been…

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Top 7 Marketing Tips to Help Your Business Make a Strong Comeback

We hope all our WSI friends, clients and business contacts are staying healthy, complying with…

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WordPress Maintenance and Security: Why it’s so Important

At its core, WordPress is a very secure content management system (CMS). However, the lack…

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Mistassini-WebAward-EN

WSI Montreal Receives a 2019 Web Award for Outstanding Achievement in Web Development

WSI Montreal is extremely proud to announce that our digital marketing team has won our…

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Coinview-app-711254-unsplash-e1556604433809

How Voice Search Will Change the Digital Marketing Landscape

In recent years, voice search has been dominating the search landscape. It has become a…

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Right Content Marketing Topics

4 Tips for Choosing Topics for Your Content Marketing Strategy

Do you ever feel unsure about what content to create and share? Do you find…

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Young-people-club

5 Tips to Grow Your Online Reputation and Brand on LinkedIn

LinkedIn has become a vital social media tool for brands and businesses. Your customers and…

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Luis-villasmil-1222217-unsplash-e1552366613998

Key Considerations for Your Content in Today’s Evolving Search Landscape

Today's internet users are changing the way they search the web and as a result, search…

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Screenshot-mistassinilake.com-2018.08.07-15-28-22

WSI Montreal receives a 2019 web award for outstanding achievement in web development

WSI Montreal is extremely proud to announce that our digital marketing team has won our…

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Dinco-EN

WSI Launches a New Website for Les Agences Dinco

The team at WSI Montreal is pleased to announce that we have launched a new…

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The WSI Digital Marketing Story

WSI was founded at the dawn of internet marketing in 1995 in Toronto, Canada, well…

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Screenshot-pneusgordons.ca-2018.09

WSI Montreal Wins Another WMA Award

WSI Montreal is extremely proud to announce that we have won our 4th Web Marketing…

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Screenshot-mistassinilake.com-2018.08.07-15-28-22

WSI Montreal has Launched a New Website for Mistassini Outfitting Camps.

The team at WSI Montreal is pleased to announce that we have launched a new…

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Screenshot-theoilystory.com-2018.08.07-15-27-34

Announcing the Launch of a new Website for The Oily Story

WSI Montreal is pleased to announce the launch of a website redesign for The Oily…

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Announcing the Launch of a responsive Website for the West Island Chamber of Commerce

Our team at WSI Montreal is incredibly proud to announce the launch of a newly…

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Why Customer Reviews are Important

You have a business that you’re proud of and have an amazing new website but…

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Image---website-credibility

How to increase sales by making your website more credible

Your website’s overall credibility plays an important role in helping visitors determine whether or not…

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Screenshot-www.towerarctic.ca-2018.02.06-16-52-42

WSI has Launched a New Website for Tower Arctic

The online team at WSI Montreal is thrilled to announce the launch of a stunning…

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Screenshot-pneusgordons

Announcing the launch of a Newly Redesigned Website for Pneus Gordons

The team at WSI Montreal is proud to announce the launch of a newly redesigned…

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Screenshot-osdcare-com-2017-11-28-15-39-57-979

Announcing the Launch of a new Ecommerce website for OSD Care

We are pleased to announce the launch of a new ecommerce website for OSD Care,…

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Mac-freelancer-macintosh-macbook-40185

Breakfast Seminar: Deconstructing Google to Build a Winning SEO Strategy with Chris Murray

On November 23rd, 2017 join WSI’s very own Chris Murray for a seminar on Search…

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Form-and-incognito-http-bad-verbose

Important Security Changes for Google Chrome

We at WSI want to inform you about an important change that the web browser…

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Capture

Announcing the Launch of a New Website for Score Financial Services

The team at WSI Montreal is pleased to announce the launch of a new website…

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Screenshot-copy

WSI Montreal wins 2017 WebAward for Outstanding Achievement in Web Development

WSI Montreal is extremely proud to announce that we have won another Web Marketing Association…

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Aaron-burden-82797

Grab the Attention of your Potential Customers with These Key Homepage Components

When a visitor lands on your homepage you only have a few seconds to make…

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Capture

WSI Montreal is pleased to announce the launch of a new website for Investiprise

WSI Montreal is pleased to announce the launch of a new responsive website for our…

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Capture

WSI Montreal Web Design Team Launches New Website for Whitrod Leduc CPA Inc.

WSI Montreal is pleased to announce the launch of a bold new responsive website for…

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Paquette-EN

WSI Montreal Web Design Team Launches New Website for Paquette & Associés

WSI Montreal is pleased to announce the launch of a new responsive website for our…

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Capture

WSI Montreal Launches New Website for Talent 300

Our team at WSI Montreal is pleased to announce the launch of a new fully…

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Google-image-search-web

The Dos and Don’ts of Using Images on your Website

Good quality images are essential to your website. Not only do they create a much…

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Capture

WSI Montreal Web Design Team Launches New Website for Centre Dentaire Pierrefonds

WSI Montreal is proud to announce the launch of a new responsive website for our…

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Montreal Web Design

8 Critical Elements to Have on Your Homepage: Montreal Web Design

The homepage of a website is essentially the most important page of any website. This…

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2017-wsi

See You In 2017!

There is no doubt that 2016 was a great year. Our WSI Digital Marketing team…

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Cccapture

WSI Montreal Web Design Team Launches New Website for Complete Care Coordination

Recently our web design Montreal team announced that we were in the process of re-designing a mobile…

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WSI Digital Marketing Mix

 WSI Digital Marketing Mix from WSI World on Vimeo. Are you concerned you’re not…

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Terragon-logo-bil_signs_larger

West Island Web Design Team Launches Responsive Website for Terragon Environmental Technologies

Our West Island Web Design team is pleased to launch the new responsive Website for Terragon Environmental…

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Logo-bilingual-oneline

West Island Web Design Team Rebuilds the VOBOC Foundation Website

It is a pleasure to announce that our West Island Web Design team has been…

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People Social Networking

The Future of SEO

SEO can provide great benefits to your business. The right digital marketing firm will help you achieve this…

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The Importance of Having a Secure and Complex Password: The Do’s and Don’ts

Strong passwords are incredibly important. They can protect our identity, they can keep our finances…

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WSI Montreal Web Design Team Launches Modern WordPress Website for Dorfin

There’s no questioning the power of first impressions. An individual can decide whether or not…

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Persona-presentation

The Real Truth About Digital Advertising

Digital advertising is one of the toughest digital marketing tactics for businesses to embrace. The…

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Buyer-journey-strategy

Increase Leads & Sales with Digital Advertising

 A properly managed digital advertising campaign can be a fast and efficient way to…

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Photo-1457612928689-a1ab27da0dad

WSI Montreal Takes On Mobile Responsive Website Project For Long-time Client Complete Care Coordination

Mobile Responsive website is a must in today’s busy and connected day and age. At…

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People-engaged-phone-outdoor

The Importance of Online Reviews

 The Importance of Online Reviews from Laurie McCullagh Online reviews have become extremely important…

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How to Master Online Reputation Management

 In this month’s DM video, we cover how you can influence customer feedback and proactively…

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3 Reasons Why You Should Invest in SEO

Virtually everyone is using a search engine to research options for purchasing decisions. In an…

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Not Receiving Certain Emails? Check Your Junk Folder

As a marketing firm that offers our clients numerous and customized digital services, our firm…

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Beaux-thumb

Auberge and Spa Beaux Rêves Celebrates their 20th Anniversary in Business

On January 19, 2016, long-time client of WSI Auberge and Spa Beaux Rêves celebrated their…

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Top-Gun-Logo

WSI Client Cuisines Nuenza Awarded Best of Houzz 2016

The custom designed kitchen and bathroom specialist Cuisines Nuenza and client of WSI has won…

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Infographic-blog-post

Top 10 Tips for Creating the Perfect Blog Post [Infographic]

Are your blog posts missing something? We can help. Check out our digital marketing agency's latest infographic to discover the top 10 tips for creating the perfect blog post.
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5 Tips For Leveraging Social Media To Increase Leads

5 Tips for Leveraging Social Media to Increase Your Leads

Social media is here to stay and it’s continually growing and expanding. The bottom line…

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Boost-traffic-to-your-blog-post-part-2

9 Tips to Help Boost Traffic to Your Business Blog – Part 2

In the second part of our 2-part series, WSI Montreal shares tips 5-9 for boosting traffic to your business blog. Be sure to checkout Part 1 to get the complete list!
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Boost-traffic-to-your-business-blog-

9 Tips to Help Boost Traffic to Your Business Blog – Part 1

Don't be discouraged, increasing traffic to your blog takes time, patience, and a strategy. In our 2-part series, our digital marketing agency shares our top 9 tips for boosting traffic to your business blog. In our first post, read through tips 1-4.
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Tis Show Services

WSI Montreal Launches TIS Show Services’ Redesigned Website

WSI Montreal is thrilled to launch TIS Show Services' redesigned website. Discover the site's brand new design and content in our latest blog post.
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Why-consider-google-street-view

Why You Should Consider Marketing with Google Street View Trusted

Google Street View Trusted is a tool for businesses to showcase their premises via a virtual tour, which is displayed on various Google properties, such as Google Street View and Google Plus. Here's why our digital marketing agency believes you should consider Google Street View Trusted for your business.
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Why-to-hire-a-content-writer

The Top 5 Benefits of Hiring a Content Writer

Is your business struggling to create new content for your site regularly and on schedule? Our digital marketing agency breaks down the top 5 reasons for hiring a content writer.
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Improving-sales-using-web-analytics

Using Survey & Web Data to Improve Online Conversions: A Step By Step Case Study [VIDEO]

The fifth and final episode of WSI's 2015 Webinar Series details how to use web data to improve online conversions.
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How To Manage And Respond To Online Reviews

How to Manage and Respond to Online Reviews

In 2015, third party reviews and word of mouth have become more powerful in swaying opinions than traditional advertising. To help you out, our digital marketing agency details how to manage and respond to online reviews.
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Top 6 Benefits of Integrating a Blog as Part of Your Marketing Strategy

Did you know that businesses who blog acquire 4 times more leads than those who don't? In 2015, blogging should be an integral part of every business' marketing strategy. In case you're still not convinced, our digital marketing agency breaks down the top 6 benefits of integrating a blog as part of your marketing strategy.
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Brand-loyalty

5 Steps to Securing Top of Mind Brand Loyalty [VIDEO]

The goal for any business in a competitive market place is to grow a loyal customer base that actively engages with your brand. Watch WSI World's latest digital marketing video to discover 5 steps to securing top of mind brand loyalty.
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How-to-stay-on-the-good-side-of-email-marketing

How to Stay on the Good Side of Email Marketing [Cheat Sheet]

In their latest cheat sheet, WSI World provides specific tactics for improving the effectiveness of your email marketing efforts without annoying your contact base.
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Tour-smt-assy-new-site

Take a Tour of SMT‑ASSY’s New Website

SMT-ASSY is a long-time client of WSI Montreal and our digital marketing agency is thrilled to share their brand new website with you! Let us take you on a tour of the new site.
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Improve Customer Engagement With Inbound Marketing

Improve Customer Engagement with Inbound Marketing [ VIDEO]

WSI World's latest Digital Marketing Video presents 5 tips for improving your Inbound Marketing.
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What You Need To Know About The New Google Snack Pack

What You Need to Know About the New Google Local “Snack Pack”

The times they are a-changin'! Or at least they are for local SEO. Google has recently narrowed its local search results down from 7 to just 3; here's everything you need to know about the new Google Local "Snack Pack".
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Benefits Of Using Pinterest For Busiiness

The Benefits of Using Pinterest for Business

In just over 5 years, Pinterest has quickly grown to become one of the world’s largest social media platforms - but we bet your business isn't on it! In our latest blog post, our digital marketing agency breaks down the top 4 benefits of using Pinterest for your business, and shares a couple of simple tips to help get you started.
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Customer-acquisition-digital-marketing

5 Key Components to Improve Customer Acquisition [Video]

Improve your customer acquisition thanks to these 5 key components.
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Top 10 Tips For Creating The Perfect Blog Post

Top 10 Tips for Creating the Perfect Blog Post

Blogging isn't an exact science and can be quite intimidating if you're just starting out. To help you out, our digital marketing agency has put together 10 tips to help you create the perfect blog post.
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Roi And Conversions-featured

WSI Cheat Sheet: ROI and Sales Conversion

WSI's June cheat sheet discusses ROI and Sales Conversion. Check it out!
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Cuisines-nuenza-website-launch

Cuisines Nuenza’s Website Launch Party

A couple of weeks back, our digital marketing agency attended Cuisines Nuenza's website launch party at their downtown Montreal kitchen showroom on Saint-Laurent Boulevard. Read all about the fantastic launch party and the redesigned site!
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6-signs-your-website-needs-an-update

6 Signs Your Website Needs an Update

Does your website look like it's stuck in 1998? Is it time for a redesign? Our digital marketing agency shares 6 signs that your website needs an update.
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May2015_goodneighbour

Be a Good Neighbor and Target Customers Right in Your ‘Hood [Infographic]

Beef up your campaign by investing in geo targeting and local marketing! Check out the…

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Improving-targeted-lead-generation

Improving Targeted Lead Generation [VIDEO]

This digital marketing video presents four vital online advertising techniques that will enable you to improve your return on investment by capturing targeted leads that are ready to be turned into loyal customers.
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Grow Your Social Audience

5 Ways to Grow Your Social Audience

The "If You Build It, They Will Come" strategy definitely doesn't work in social media marketing. In our latest blog post, our digital marketing agency outlines 5 simple methods to help you grow your social audience.
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BrandPromo

5 Sure Fire Ways for Improving Brand Promotion [VIDEO]

Looking to improve your brand promotion? Watch this digital marketing video to discover 5 sure fire ways to do just that!
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Royal Montreal Website Launch

Discover Royal Montreal Curling Club’s Redesigned Mobile Website!

Our Montreal web design team is thrilled to launch Royal Montreal Curling Club's redesigned mobile website! Our digital marketing agency invites you to take a tour of the new site and discover its brand new look and features.
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Impactful Online Imaging

8 Tips for Creating a Homepage That Will Attract Targeted Prospects

Within 3 seconds, a visitor decides whether or not to stay on your Website. In our latest blog post, our Montreal web design team shares 8 tips for creating a homepage that will make a lasting impression and will attract targeted prospects to your Website.
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WSI Digital Marketing's New Site

Introducing WSI Digital Marketing’s New Website!

Our digital marketing team is thrilled to announce the launch of our new Website! Our revamped site is a responsive design and features a blog and tons of resources for our clients and visitors. Take a tour of our new site and discover WSI Montreal's extended services pages, which include content marketing, SEO, local SEO, PPC management and social media marketing.
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Webbudget

The Expert’s Guide to Flushing Your Website Budget Down the Toilet! [Infographic]

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Leaky_bucket

Don’t Let Your PPC Campaign Become a Leaky Bucket [Infographic]

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Email

How to Stay On The Good Side of Email Marketing [Infographic]

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Content

The Science Behind Creating Buyer Personas [Infographic]

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Get on the Same Page as Google with AdaptiveSEO [Infographic]

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Award_Screen3

WSI Montreal Wins a 2014 Web Marketing Association Award!

Our Montreal digital marketing team was awarded a 2014 WebAward for Outstanding Achievement in Web Development at WSI’s annual Digital Summit in Boca Raton this past September! WSI Montreal was awarded the B2B Standard of Excellence award for the design and development of www.cldwi.com.
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Beaureves_blogpic_featured

Congratulations to Auberge & Spa Beaux Rêves

Our Montreal web design team congratulates Auberge & Spa Beaux Rêves for their win at the Grands Prix du tourisme Desjardins Laurentides 2014!
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How To Effectively Use LinkedIn For Business

How to Effectively Use LinkedIn for Business

LinkedIn is crucial for reaching your target market, generating leads, and establishing your business’ overall credibility. In this blog post, our social media marketing expert explains how to effectively use LinkedIn for your business.
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Kpraude

7 Reasons Your SEO Efforts Are not Working

Everyone who has ever managed their website's SEO knows that it’s a complicated field with…

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Kpraude

How The WSI Lifecycle Helps Your Business

The WSI Lifecycle™ is the process we use to get the best possible results for…

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8 SEO Benefits of Pinterest in your Web Presence

Just when you thought you had your social media strategyand web presence under control, yet…

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Confessions of an Email Marketer – The Science Behind Boosting Conversions

Email marketing can and should be at the centre of many businesses' digital marketing strategies,…

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