Online reviews have become extremely important for companies and they play an important role in your online credibility. They can help improve your businesses’ search engine ranking, as well as generate conversions. Today, 92% of consumers read online reviews (vs. 88% in 2014), and are more likely to click on your business listing if they see those golden stars. Consequently, online reviews generate more clicks from potential customers. Don’t be shy to ask your clients for an online review. In our experience, most people are happy to oblige.
Check out this presentation by WSI Montreal Partner, Laurie McCullagh for more information on the importance of online reviews.