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Unlocking Google Analytics 4 For Better Business Insights

Unlocking Google Analytics 4 for Better Business Insights

Whether you’re a business owner, marketer, or data analyst, Google Analytics is as fundamental to your work as a website or email address. That’s why our team collaborates with our clients to equip them with the knowledge and tools necessary to unlock the full potential of Google Analytics 4 and drive data-informed decision-making.

In this webinar replay, we maximize your understanding of Google Analytics 4 and unleash its potential for your success by sharing the latest features, best practices, and advanced techniques for leveraging this powerful analytics platform.


Hungry for More?

If you want more resources to help you boost your sales with video marketing, don’t miss out!

Webinar Presentation

Learn why the change to Google Analytics 4 is happening, the biggest differences between GA4 and UA, and what you need to know to avoid the most common GA4 setup mistakes


GA4 Setup Checklist

In this streamlined guide, you’ll learn the basics (plus a few more advanced settings!) for your optimal GA4 setup – everything from account creation to data stream setup and report configuration. Check it out!


Laurie McCullagh

Laurie McCullagh, a digital marketing professional and a seasoned Montreal SEO expert, is the managing partner of WSI Digital Marketing Montreal. With over 20 years of extensive experience in the industry, Laurie specializes in propelling the online visibility and credibility of manufacturers, distributors, professional service firms, and organizations. Laurie’s holistic and client-centric approach, with a meticulous focus on website development and SEO specifically tailored to meet individual business needs, aims to generate more qualified leads to clients, boosting sales and establishing a strong online reputation and presence.

Her commitment to the business community is further exemplified by her role as the VP of Corporate Affairs for the West Island of Montreal Chamber of Commerce.

Laurie’s rich digital marketing portfolio and comprehensive web services in Montreal are sought after by diverse sectors seeking to enhance their digital footprint and market reach. Her reputation as an online marketing and website development expert is further exemplified by consistent results, many satisfied clients, and numerous Website awards.

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