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Announcing The Launch Of A Responsive Website For The West Island Chamber Of Commerce

Announcing the Launch of a responsive Website for the West Island Chamber of Commerce

Our team at WSI Montreal is incredibly proud to announce the launch of a newly redesigned website for the West Island Chamber of Commerce. The WIMCC’s mission is to encourage and promote the development of the West Island’s business community as they believe strongly that “strong businesses build strong communities”.

As the voice of the West Island’s business community, the WIMCC represents a dynamic network of 850 active members in all municipalities from Lachine to Sainte-Anne-de-Bellevue.

As proud members of the WIMCC since 2000, we took on this exciting challenge with pride as we truly understand first-hand the importance of showcasing the active and vibrant business community in Montreal’s West Island.

Discovery & Strategy

Working with the WIMCC team, WSI facilitated a number of discovery and creative sessions taking a deep dive into the analysis of the needs and requirements from four different viewpoints:

1. What do the members need?

2. What are potential members looking for?

3. What does the WIMCC’s executive require?

4. What does the WIMCC’s staff need?

WSI developed a detailed strategy presented in wireframes, site map and technology recommendations. Once approved, the detailed plan turned into reality by designing and coding a user friendly WordPress content managed platform with multiple features to meet the needs of the members, staff and the business community.

The Results

By delving into these 4 essential questions, we were able to ensure that the WIMCC’s new website would get these results:

1. An improved user experience which allows members to stay informed and engaged

Clear navigation allows easy access to upcoming events, member news, advocacy issues, information about member benefits and the digital membership directory. A regularly updated blog will keep users up-to-date on all WIMCC news.

2. Opportunities and value proposition by joining is apparent to potential members

Potential members can easily get an understanding of the value of their membership and the opportunities available to them simply by browsing easily accessible information about member benefits, group insurance program, commercial benefits and promotional opportunities Upcoming events can be viewed on the events calendar or listed on the events page.

3. A message that is strong, clear and consistent for the business community

Displayed front and center on the homepage with compelling imagery, the WIMCC’s message can’t be missed

4. An effective communication tool that the WIMCC’s staff can easily manage themselves

WSI reviewed the WordPress platform and its tools with the WIMCC staff to ensure it was what they needed to easily manage the website themselves. Our staff will always be available for support when necessary.

The WSI team delivered the website on schedule for the WIMCC’s prestigious annual event, the 2018 Accolades at which Joseph Huza, Executive director of the WIMC very graciously thanked us for our work in his opening speech.

We would like to thank The West Island Chamber of Commerce for giving us the opportunity to work with them to create a website that is not only visually sleek and clean but also provides easy access to information that plays an important role in promoting the West Island’s business community.

If you would like more information about our web design services, feel free to contact our local West Island digital marketing agency today.

Laurie McCullagh

Laurie McCullagh, a digital marketing professional and a seasoned Montreal SEO expert, is the managing partner of WSI Digital Marketing Montreal. With over 20 years of extensive experience in the industry, Laurie specializes in propelling the online visibility and credibility of manufacturers, distributors, professional service firms, and organizations. Laurie’s holistic and client-centric approach, with a meticulous focus on website development and SEO specifically tailored to meet individual business needs, aims to generate more qualified leads to clients, boosting sales and establishing a strong online reputation and presence.

Her commitment to the business community is further exemplified by her role as the VP of Corporate Affairs for the West Island of Montreal Chamber of Commerce.

Laurie’s rich digital marketing portfolio and comprehensive web services in Montreal are sought after by diverse sectors seeking to enhance their digital footprint and market reach. Her reputation as an online marketing and website development expert is further exemplified by consistent results, many satisfied clients, and numerous Website awards.

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