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Google Business Profile: Beware Of Increasing Scam Attempts

Google Business Profile: Beware of Increasing Scam Attempts

The Growing Google Business Listing Scam Scheme

As a digital marketing agency in Montreal, we are always on the lookout for emerging threats that could impact your online presence and business reputation. Recently a concerning rise in a new form of scam targeting Google Business Profile listings has come to our attention. Our goal is to keep you informed and equip you with the knowledge needed to safeguard your valuable online asset. In this article, we will discuss the frauds taking place and provide essential tips to protect your Google Business Profile.

About the Scam

An alarming trend that has been affecting numerous businesses is the fraudulent impersonation of Google representatives. Fraudsters are cunningly posing as Google employees and contacting unsuspecting business owners. During these deceptive calls, they may falsely claim to offer premium services, request immediate payments, or convince victims to disclose sensitive information, such as passwords and personal details.

Consequences of Falling Victim to Google Scams

Succumbing to these fake calls can be damaging to your business. Once the fraudsters gain access to your Google Business Listing, they can manipulate information, post malicious content, and damage your brand reputation. This can lead to a loss of customer trust, decreased search visibility, and a decline in overall business performance.

Google’s Warnings and Clarifications

Google has been proactive in warning users about these scams and wants to ensure that you stay protected. Here are some key points emphasized by Google:

  • No unsolicited sales calls: google does not engage in unsolicited sales calls. any call claiming to be from google and offering services should raise suspicion.
  • Google business profile is free: the google my business service is entirely free, and you should never be asked to pay for it over the phone.
  • No requests for personal information: a genuine google representative will never ask for your passwords or other personal and confidential information.
  • Take time to verify: if you receive any communication that seems urgent or demanding, take a step back and verify its legitimacy through official channels.
  • Check the email address: authentic google employee emails will have the “” domain. be cautious of any communication from suspicious addresses.

Protecting Your Google Business Profile Listing

Here are some actionable steps you can take to protect your Google Business Profile from fraud:

  • Enable two-factor authentication (2fa): by setting up 2fa for your google account, you add an extra layer of security, making it more challenging for unauthorized access.
  • Regularly review and monitor permissions: conduct routine reviews of the access permissions for your google business profile. Revoke access for any unfamiliar or suspicious accounts.
  • Educate your team: train your staff to recognize and report suspicious communications. awareness is key to preventing potential fraud.
  • Report suspicious activity: if you encounter any fraudulent attempts or suspect any suspicious activity, promptly report it to google.


Protecting your Google Business Profile is vital in maintaining a strong online presence and safeguarding your brand reputation. Stay vigilant and be cautious of any unsolicited communications claiming to be from Google. By taking proactive measures and staying informed, you can ensure the security and success of your digital presence.

At WSI Digital Marketing, we are committed to supporting you in this endeavor. If you have any concerns about this affecting your business or need further guidance, please don’t hesitate to reach out to us. We can help you shield your business from potential fraud and thrive in the digital landscape.

Laurie McCullagh

Laurie McCullagh, a digital marketing professional and a seasoned Montreal SEO expert, is the managing partner of WSI Digital Marketing Montreal. With over 20 years of extensive experience in the industry, Laurie specializes in propelling the online visibility and credibility of manufacturers, distributors, professional service firms, and organizations. Laurie’s holistic and client-centric approach, with a meticulous focus on website development and SEO specifically tailored to meet individual business needs, aims to generate more qualified leads to clients, boosting sales and establishing a strong online reputation and presence.

Her commitment to the business community is further exemplified by her role as the VP of Corporate Affairs for the West Island of Montreal Chamber of Commerce.

Laurie’s rich digital marketing portfolio and comprehensive web services in Montreal are sought after by diverse sectors seeking to enhance their digital footprint and market reach. Her reputation as an online marketing and website development expert is further exemplified by consistent results, many satisfied clients, and numerous Website awards.

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