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Increase Leads & Sales With Digital Advertising

Increase Leads & Sales with Digital Advertising

A properly managed digital advertising campaign can be a fast and efficient way to drive new leads and sales to your business – but how do you know which online advertising strategy you should use and when?

Step 1. Identify the Right Search Criteria

Selecting the right keyword search terms is vital for a successful ad campaign. In addition to keyword selection, increasingly sophisticated advertising networks also make it possible to target by location, interests, income, age and more.

Step 2. Advertise On the Appropriate Ad Networks

A better understanding of your ideal customer will mean you can maximize your advertising budget by selecting to display your ads on the most responsive advertising platforms.

Step 3. Put Campaign Tracking in Place

You can now optimize your campaigns by tracking which keywords and networks are converting the best. You can also connect your ads to your marketing automation process in order to track and nurture leads over time.

Step 4. Carry Out Split Tests

You can compare and improve your online ads by A/B testing your offers, landing pages and Calls to Action. Measuring the impact split test changes have on your campaign results will take the guesswork out of improving your campaign conversion rate.

Step 5. Measure, Improve, Repeat

You can’t fix what you don’t measure. A regular analysis of your campaign metrics will accurately identify what strategies are driving conversions. Once you know this, you can align your ad spend to achieve a greater return on investment.

An efficiently managed digital advertising campaign has been proven to increase leads and drive sales – if you would like help setting up and managing an effective online ad strategy for your business, get in touch with our Montreal Digital Marketing team today.

Laurie McCullagh

Laurie McCullagh, a digital marketing professional and a seasoned Montreal SEO expert, is the managing partner of WSI Digital Marketing Montreal. With over 20 years of extensive experience in the industry, Laurie specializes in propelling the online visibility and credibility of manufacturers, distributors, professional service firms, and organizations. Laurie’s holistic and client-centric approach, with a meticulous focus on website development and SEO specifically tailored to meet individual business needs, aims to generate more qualified leads to clients, boosting sales and establishing a strong online reputation and presence.

Her commitment to the business community is further exemplified by her role as the VP of Corporate Affairs for the West Island of Montreal Chamber of Commerce.

Laurie’s rich digital marketing portfolio and comprehensive web services in Montreal are sought after by diverse sectors seeking to enhance their digital footprint and market reach. Her reputation as an online marketing and website development expert is further exemplified by consistent results, many satisfied clients, and numerous Website awards.

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