Virtually everyone is using a search engine to research options for purchasing decisions. In an article by Forbes Magazine, it was stated that between 80-90% of customers now check online prior to making a purchase. This data was retrieved in 2014, so the percentage of search engine users has only increased. In the wise words of Barry Schwartz:
“If you have a website that you want to do well, you need to invest in it. SEO is a core fundamental aspect of it. If people cannot find your website in search, then it is like the website doesn’t exist.”
Thus if so many people are going online when researching or contemplating a purchase decision using the keywords used by your business, you would want to have your website showing up on that first page of Google. Without investing in SEO, the chances of you ranking well for your product or services is very slim. Below are three primary reasons why your company should be investing in SEO.
Your Competitors Are Likely Doing It
If you are interested in establishing a successful presence online, increasing sales and winning the race against your competitors, then SEO should be an integral part of your digital marketing strategy. If your competitors are already investing in SEO and you are not, they are sure to be reaching higher ranking in Google than you are. Thus, if your competitors are investing in SEO, why shouldn’t you?
SEO has a high ROI
SEO provides an excellent return on your investment and it is quite cost effective. Though pay-per-click (PPC) campaigns may drive in a high number of sales immediately, SEO is a long-term strategy that offers a better conversion rate than PPC campaigns and will increase traffic, as visitors are already searching for information and at the purchasing decision stage. SEO is by far the most essential process that will increase the chances of having a successful online presence. It is a long-term strategy that will continue to reap rewards far into the future.
Maintaining your Position
As studies have shown that people are more apt to click on organic search results, investing in SEO not only provides a long-term benefit but it also enables you to maintain your position in search results ranking for your chosen keywords as long as SEO maintenance is consistent and ongoing.
Google loves fresh content that is created on a regular basis. These pieces of content should all be optimized for your keywords. They also provide opportunities for linking to other pages on your site. There is a big benefit to continuing the SEO process on an ongoing basis. Having fresh new content to post to your social media profiles, which in turn, links back to your website is also apt to increase levels of engagement, traffic and will improve your online reputation as well. Ask us about our content marketing services.
As such, increasing your search engine ranking for keywords associated to your specific products or services is of great importance in regards to the overall success of your business. To increase or maintain your search engine ranking and to increase traffic and leads from your website, contact our WSI Montreal team of SEO Montreal experts to take the next steps to a ranking higher than your competition.