As we discussed the first part of our blog post series on how to boost traffic to your business blog, frequently posting blog posts that get few views can be very discouraging. But there’s hope! Generating traffic to your business blog takes time, patience, and a few simple tactics.
In Part 1, our digital marketing agency explained how to use SEO, social media, and email subscription to get more visitors to your business blog.
Below, we’ve listed even more tips for boosting your traffic and creating a loyal following of blog readers!
Tip #5: Use Your Company Newsletters
Does your business send out weekly, monthly, or quarterly newsletters? Use it! Create a section in each newsletter promoting your latest blog post; include a short summary of the post and link to your company blog. Subscribers to your newsletter are already interested in your business, so prompting them to visit your blog is a sensible tactic.
Tip #6: Social Sharing Buttons are a MUST
You want your content to spread like wildfire, so make it effortless for your visitors to spread the word by including social share buttons on every post! Gone are the days when you had to copy/paste URLs – in an instant, readers should be able to share your content with their followers.
Tip #7: Update Your Email Signature
You send a great deal of emails every day as part of your daily routine, so why not us this to your advantage? By including a link to your blog in your email signature, you’re effortlessly spreading the word about your blog every time you send an email.
Tip #8: Promote Your Blog on Your Website
Make sure that when visitors are on your website, they are made aware that you have a company blog page. Advertise your Blog on your website homepage, and in the header, footer, and menu.
Plus, visitors that are visiting your website and are interested in buying your product or service will view a company blog as a sign of credibility, making them more likely to make a purchase – it’s a win-win situation!
Tip #9: Be Resourceful When Participating Online
As you already know, engaging and interacting online is a great way to build brand awareness and build credibility for your business. A simple method to attract readers to your blog is to include a link to your blog, or any relevant blog posts, whenever you interact online. Of course, don’t be “spammy”; only make reference to your blog when it’s relevant and will add value to the conversation.
Try these simple tips and before you know it, your blog traffic will grow and you’ll have a loyal following of readers. If you haven’t already, don’t forget to read part 1 of our blog post to read through our complete list of tips.
Need some extra help generating traffic to your blog? Get in touch with our digital marketing agency today.