When it comes to your social media strategy, there’s one thing that you need before anything else – an audience. Of course, building a following is easier said than done. To help you out, our digital marketing agency has outlined several simple methods to help you grow your audience.
1. Reach out to your current clients and subscribers
You already have a substantial contact list from your email marketing efforts – use it! Send out a newsletter notifying your subscribers of the social platforms you’re on, and ask them to connect with your brand. Similarly, if you already have friends, family, or long term clients that are on the network, don’t be shy to ask them to connect with your business. Spread the word!
2. Invite your current followers to connect with you on the new platform
If your company’s already on one social network, use this to your advantage! Use your established account to attract followers to your new platform. Tweet about your new Facebook page or post about your new Twitter account; it’s that simple. The truth is, the majority of your followers are likely to be on more than one social network, and will be more than willing to follow you on more than one platform.
3. Integrate social icons everywhere!
Your website, your blog, your email signature – you should continuously be informing and reminding clients and prospects that you’re active on social media and directing them to your profiles. As well, always be sure to integrate social media icons with your existing marketing efforts; any advertisements, brochures, or business cards should prominently identify which platforms you’re on and the corresponding URLs or handles.
4. Be active online and join the conversation
Social media is about interaction; be sure to engage on relevant industry sites, forums, blogs, and pages. Become part of the conversation! The more active you are online, the more likely potential followers are to come across your brand. Significantly, when you come across relevant accounts, be sure to follow them; if you follow them, there’s a high probability of them following you back.
5. Pay to play
The unfortunate truth: the more popular a medium becomes, the more expensive it is to get noticed on that platform. More than ever this is true for social media. If you want your account to get noticed, you may have to pay a little. Occasionally promoting posts, tweets, pins, pages, or even running contests, can do a lot to rapidly increase your following. And if the content’s good, your audience will stick around.
Building a social audience isn’t impossible or difficult, but it does take time and effort. Don’t expect it to happen overnight. Good luck!
Curious about other areas of social media? Visit our social media marketing page and be sure to contact us to find out how our social media services can help your business. And- last but not least – don’t forget to like us on Facebook for all the latest digital marketing news and trends!