While the design and functionality of your website is important, the one element that will truly set it apart and get it noticed is its content. As you’ll discover, content is truly your website’s key to Google’s heart. However, most small businesses simply don’t have the budget, time or marketing savvy to produce the content that their website needs. Businesses are often left delegating this task to employees who don’t have the experience or knowledge to write quality content that’s beneficial to their company’s website.
The solution? Hiring a content writer.
Below, our digital marketing agency lists the top 5 benefits of hiring a content writer for your website:
1. Faster and More Reliable Content
Are you still working on that blog post your boss assigned you over a month ago? Let’s face it – you haven’t been trained to write 5 blog posts a week, nor should you be expected to. But you know who is? A content writer. Content writers are used to working with time constraints and meeting deadlines; hiring a content writer ensures that your content will be ready when you need it. Professional and reliable businesses rely on time schedules; falling behind schedule means falling behind your competitors. If employees can’t be relied on to produce content, you need to consider hiring a content writer.
2. Fresh Content Generates More Traffic to Your Site
While the content on your site serves to inform and captivate clients, it also serves one other purpose – to get visitors to your site in the first place! Content writers know precisely how to craft search engine optimised content to get your brand noticed. They are able to incorporate relevant keywords into their content to help potential clients – and Google! – find your site. Why spend all that money on your website’s design if the content isn’t going to lure anyone to it?! Hiring a content writer generates traffic to your website.
3. High Quality Content Will Help You Make the Sale
Hiring a content writer will assure that the content on your website is engaging, well written and high quality. High quality content is important for 2 main reasons:
- SEO: Google gives higher rankings to websites with higher quality content, as it considers this content more adept at answering the questions it users are searching for.
- Increased sales: content writers know how to seamlessly incorporate call to actions into content to incite your website’s visitors to take the next step.
Moral of the story: don’t skimp on content quality! Just like poorly written content can damage your brand’s reputation, high quality content can strengthen it. Use your words wisely! Don’t rely on Bob from Human Resources to produce content that will make sales – hire a content writer!
4. Assures Regularly Updated Content
One of the primary reasons companies don’t blog or update their website regularly is that they simply (and understandably) don’t have the time. Generally, when it’s “crunch time”, blog posts and content updates get pushed aside. Hiring a content writer makes sure these (very important!) content updates aren’t simply afterthoughts. Significantly, Google takes note of how often the content on your website is being updated and rewards regularly updated websites with higher rankings; Google views regularly updated content as a sign of quality and credibility. In fact, neglecting to update the content on your website can negatively affect your site’s search engine ranking. By hiring a content writer, you’re assured that your content will be updated regularly.
5. You’re Free to Use Your Time More Productively
Now that you’re not spending hours stressing over content that you don’t feel comfortable writing, you have plenty of time to be more productive at doing something you’re very good at: your job! Although it may save you the expense of hiring a new employee or outsourcing, forcing current employees to do something that doesn’t come naturally to them, such as writing weekly blog posts, isn’t going to help anyone in the long run. Let your employees focus on the job they were hired to do, and hire a content writer to write your content – everyone wins! (especially your website!)
Whether you choose to outsource or hire in-house, hiring a content writer for your website is the way to go. Show your website the respect and care it deserves but populating it with the quality content that will get it noticed!
Want to find out more about content marketing? Contact our digital marketing agency today to find out what we can do for your business.