Summary: AI has changed how people search—favoring clear, trustworthy answers over keyword-focused strategies. Businesses that adapt to this new search reality will be the ones customers and AI recommend first. Key Highlights Clarity beats complexity. AI-powered search favors clear, helpful answers over…
Summary: Discover how AI-driven search is transforming online visibility and learn actionable steps for SMBs to adapt in the zero-click search era. Zero-click searches now account for nearly 60% of Google activity, signalling a tectonic shift in how people engage with…
As a digital marketing agency in Montreal, we field a lot of questions about cookie banners, consent, and what to expect in your analytics once a banner goes live. This practical guide explains what a cookie consent management system (CCMS)…
Introduction As a digital marketing agency in Montreal, our SEO strategies leverage many tools to promote our clients' online growth. Videos have become one of the most important components of a successful SEO strategy. In recent years, YouTube has actually…
Key Highlights Achieving SEO success requires a realistic understanding of the timelines involved. While technical SEO adjustments can yield immediate results, content strategy development and deployment take time. High-quality content, consistent publishing, and a strong backlink profile are crucial for…
Summary: Explore WSI's 2025 digital marketing predictions and see how last year's forecasts measured up. Stay ahead in the evolving digital landscape. It's almost 2025, and while we're still waiting for flying cars and robot butlers to become a reality, the…
In today's fast-paced digital world, tradespeople in Montreal – including plumbers, contractors, roofers, electricians and landscapers – are finding that traditional marketing methods are no longer sufficient. Digital marketing and SEO have emerged as crucial tools for reaching potential customers,…
Artificial Intelligence (AI) is reshaping how we approach digital marketing and SEO (search engine optimization). The vast databases AI can handle and analyze give marketers invaluable insights and enhanced foresight, far beyond what a human brain could process and analyze…
As a digital marketing agency in Montreal, we’ve witnessed how competitive the landscape of service-based businesses, particularly for tradespeople such as electricians, plumbers, and contractors is. When competition is always a click away, customer reviews have become the cornerstone of…
The online space looks vastly different now than it did ten, five, or even two years ago. With around 200 million websites competing for clicks, the effort required to reach Google’s front pages is monumental. It’s a fiercely competitive realm…
If you're anything like me, your inbox has been flooded for months with messages about AI being the "future of business" and the "next big thing." Everywhere you turn, there's another blog, email, or webinar about how AI is revolutionizing…
The original concept of EAT was first introduced in Google's Search Quality Rater Guidelines in 2014, and the extra "E" was added in 2022 to create the new acronym E-E-A-T. At WSI Montreal, we use Google E-E-A-T guidelines as part…
The Growing Google Business Listing Scam Scheme As a digital marketing agency in Montreal, we are always on the lookout for emerging threats that could impact your online presence and business reputation. Recently a concerning rise in a new form…
Marshall Equipment, a leading distributor for pneumatic and hydraulic hoses in Québec and Ontario, has been a trusted figure in the hydraulic and pneumatic industry since its inception in 1950. With offices in Montreal and Mississauga, they serve a diverse…
Whether you're a business owner, marketer, or data analyst, Google Analytics is as fundamental to your work as a website or email address. That's why our team collaborates with our clients to equip them with the knowledge and tools necessary…
Since the arrival of ChatGPT at the end of 2022, artificial intelligence (AI) has become a constant source of both excitement and fear for many. We have to acknowledge that, just like the invention of electricity, the telephone, and the…
Your website is like the front door of a physical building. It provides the first impression of your business, so it pays to have one that truly and positively represents your brand. When you’re developing your website with the intention…
Summary: Want to know how Google Analytics 4 differs from other versions and why you need to switch? Discover everything you need to know inside this guide. Do you want to continue tracking how people interact with your website? Then you…
Summary: From the growth of zero-click content to the potential demise of Twitter, here's what we're forecasting for 2023. Lucky number eight! 2023 is the eighth year in a row we’ve written this post, which peers into the future. We love…
The WebAwards 2022 has put the WSI Montreal agency in the spotlight, once again, as a winner by receiving the Professional Services Standard of Excellence 2022 award. The award recognizes the innovative work our web design agency achieved for our…
Insights from Your Local Digital Marketing Experts in Montreal As clichéd as it may sound, in the digital marketing world, content is truly king; the one that can make or break your online presence and business growth. The origins of…
As you dive into the world of digital marketing, SEO, and paid search advertising, you’ll likely encounter a whole new vocabulary and set of concepts. If you haven’t already, you're bound to have questions about how landing pages fit into…
Our digital marketing agency in Montreal is pleased to announce the launch of a new Website for the St-Georges Group, who are wealth management advisors in the West Island of Montreal. The St-Georges Group is a group of financial professionals…
For over 25 years, WSI has been providing digital marketing services and strategies – including website accessibility checklists - to businesses of all sizes and across various industries. Our webinar host and WSI Digital Marketing Consultant, is Eric Cook, MBA, a “recovering banker”,…
Editor's Note: This post was originally published in February 2015 and has been updated with additional content in September 2021. Conducting competitive research and having a detailed competitive analysis performed on your business has become one of the main ways…
Editor's Note: This post was originally published in May 2018 and has been updated with additional content on June 2021. Marketing (including digital marketing) is the act of persuading people to buy a product or service. Often, businesses need to…
Local search is a hot topic at WSI agencies around the globe. Consistently a WSI Top 25 Revenue Earner and Top Gun since joining in 2004, Alison Lindemann leverages her decades of traditional and digital marketing experience in her Los Angeles agency.…
Along with the 200 ranking factors outlined by Google, its Core Web Vitals update (rolling out mid-June 2021) will start taking user experience (UX) into consideration even more. What Are Google’s Core Web Vitals? Google has developed various user experience signals during…
Editor's Note: This post was originally published in December 2018 and has been updated with additional content on June 2021. As you gear up for the new year, now is the perfect time to take a look at ways you…
WSI Digital Marketing, a reputable and experienced SEO agency in Montreal, is pleased to introduce one of our network's consultants to talk about how you can digitally transform your business in 2022. With over 20 years of sales and marketing…
Summary: A quick recap, plus the recording from our webinar on the data-driven tips you need to know for using digital advertising for your business. Throughout April and May this year, WSI conducted a free webinar series to share digital marketing tips, tricks,…
Summary: WSI brings home 13 more WMA WebAwards in the 2020 competition and has again earned Top Agency Award recognition. WSI is proud to announce that for the second year in a row, we have been crowned the Top Agency by the Web…
If you’re an avid reader of our blog posts, you’ll know that WSI has been in the digital marketing space for quite some time – 25 years to be exact! So, when the Coronavirus pandemic hit, we knew we had…
Summary: WSI brings home 13 more WMA WebAwards in the 2020 competition and has again earned Top Agency Award recognition. WSI is proud to announce that for the second year in a row, we have been crowned the Top Agency by the…
At its core, WordPress is a very secure content management system (CMS). However, the lack of security updates, maintenance, and neglectful security updates can leave a WordPress site vulnerable to attacks. A hacked website can be very damaging for any…
In recent years, voice search has been dominating the search landscape. It has become a convenience to many, allowing everyday users to speak into their devices instead of typing keywords into a search query to get answers. According to Forbes,…
Do you ever feel unsure about what content to create and share? Do you find it hard to keep a constant stream of ideas flowing? It can get difficult and exhausting when you constantly have to think about new content…
Social media is here to stay and it’s continually growing and expanding. The bottom line - your business needs to be active on social media. But if your social networking efforts don’t translate into conversions, what’s the point? Below, our…
LinkedIn has become a vital social media tool for brands and businesses. Your customers and prospective customers are on LinkedIn. Your investors and key stakeholders are on LinkedIn. Your employees and potential employees are on LinkedIn. With that, reputation management…
Today's internet users are changing the way they search the web and as a result, search engines are constantly evolving to adapt to this change. This has had a significant impact on how searchers find content and how content is being…
Your website’s overall credibility plays an important role in helping visitors determine whether or not they want to continue browsing or if they’re going to leave to check out the competition. Let’s take a look at what goes into building…
We at WSI want to inform you about an important change that the web browser Chrome is making to how it handles website pages that collect any form of data from a visitor (e.g., contact details, password, etc.) Google cares…
When a visitor lands on your homepage you only have a few seconds to make a meaningful impression. In this very short period of time a visitor will decide whether to stick around and learn more about your business or…
Good quality images are essential to your website. Not only do they create a much more immersive and enhanced experience, images help to tell your story in a way that words simply cannot. Our brains can process and identify pictures…
The homepage of a website is essentially the most important page of any website. This is the page where you make your first impression and often this first impression is deciphered in the first 3 seconds of landing on your…
WSI Digital Marketing Mix from WSI World on Vimeo. Are you concerned you’re not achieving the best online results for your business? Are you overwhelmed with the seemingly limitless choice of digital marketing options? Then let’s simplify how to…
The Importance of Online Reviews from Laurie McCullagh Online reviews have become extremely important for companies and they play an important role in your online credibility. They can help improve your businesses’ search engine ranking, as well as generate…
Digital advertising is one of the toughest digital marketing tactics for businesses to embrace. The reason for this is due to the pre-conceived notion that "nobody clicks on ads." This is not always the case. In fact, digital ads are…
A properly managed digital advertising campaign can be a fast and efficient way to drive new leads and sales to your business - but how do you know which online advertising strategy you should use and when? Step 1.…
In this month’s DM video, we cover how you can influence customer feedback and proactively manage your online reputation and reviews. Building a strong online reputation is more important than ever. A study by Harvard Business Review found that a…
